This isn’t something that will break your site but it is something to stay on top of. With GDPR enforcement expanding rapidly, it’s easy to get sucked into the rabbit hole. To help, we’ve compiled a list of resources that will guide you through this ever-changing update.
Simply accepting terms and conditions in your Google Analytics doesn’t take care of GDPR (though it is a recommended action). It’s more about data collection and privacy policies. You will want to read (and listen) to the resources below so your business can stay compliant.
- Need to “flip the switch” on your Google Analytics? Search Engine Watch has your “How-To” guide on where to find the compliance button in your Google Analytics account
- Is your website on WordPress? WPBeginner takes a look at what GDPR means for WordPress websites as well as suggests some plugins that you can use to stay compliant
- GDPR also affects the setting of cookies on your website. An IT blog in the EU has written about Cookie Consent and what needs to happen to stay in compliance.
- We’re constantly learning from Moz for about SEO, Marketing, Content, etc. They’ve published two great articles, GDPR and Your Online Marketing & Two Urgent GDPR Actions
- Looking for the political reasons why the European Union is putting this into place? Check out: Harvard Business Review – GDPR and the End of the Internet’s Grand Bargain
- How does GDPR affect marketers? Social Media Examiner has your answers with their article “How GDPR Impacts Marketers: What You Need to Know”
- Don’t have time to read and need a podcast to listen to while you’re in traffic? Check out Rick Mulready’s “Art of Paid Traffic” podcast where he sits down with Suzanne Dibble a business law expert in the UK. Episode #188 “GDPR: Everything You Need to Know + How to Ensure You’re Compliant”
There are many moving parts to the GDPR Regulations. There is no one-click solution for 100% compliance. We’re working on our own sites to get them up to date with these new regulations. If you have questions and would like to talk to someone from flyte, feel free to contact us.
Why Facebook Groups?
Getting Started with Facebook Groups
Growing Your Facebook Group Audience
Getting More Engagement in Your Group
Share your content: ask people to post a recent blog post, podcast episode, or other content they’re especially proud of.
AMA (Ask Me Anything): ask the group owner anything on your mind
Suggest a guest/speaker/topic: good if you have a podcast or event
Share a book: suggest a good read in your particular niche
Self-promotion: choose one day a week to allow people to toot their own horn. This also provides a little bit of a vent for those people who are just dying to talk about how awesome they are.
Monetizing Your Facebook Group
The Downsides of Facebook Group
One Last Thought
How to Build a Facebook Group…and Monetize It – Marc Mawhinney
The Chris Brogan Approach to Facebook Groups – Chris Brogan
The Screw the 9 to 5 Approach to Facebook Groups – Josh Stanton
How to Play by Facebook’s New Rules – Brian Fanzo
Do you feel like you’re missing out on the podcast craze? Not sure how to listen to a podcast, download one, subscribe, or even find a podcast that focuses on your passion?
Recently, I was on the set of 207, the evening news program on the NBC affiliates here in Maine, talking about how to get started with podcasts. Where to find them, how to download them, how to listen, and even talked briefly about starting your own.
You can watch the interview down below and check out the transcript as well. (more…)
Do you want to know how to share your Google Analytics with someone but don’t want to give them access to your Google Account? There are a lot of reasons why you should keep even your most trusted web developer or SEO agency away from your Gmail and YouTube search history (did you really watch that many cat videos?)
As you may know, here at flyte we’re pretty fond of Google Analytics and set our clients up with this great, free traffic reporting software. Often, new clients (or prospects) already have Google Analytics set up on their current sites, but we need to review their reports so that we can uncover problems and identify opportunities so that they can generate more traffic and leads at their site.
In fact, sometimes even if a client provides their username and password, we still can’t log in. That’s because of Google’s enhanced security features. They want to ensure that it’s the client logging in, so a login from a new computer arouses suspicion.
So, to keep your data safe and make it easier for someone else to access just your analytics here’s what you need to do…
- No! I’m not a financial advisor and my biggest takeaway for Bitcoin and cryptocurrency would be to do your own homework and due diligence before investing.
- Bitcoin is one type of cryptocurrency. Cryptocurrency is a digital currency that uses encryption techniques to generate specific amounts of the currency and verify the transfer of funds. It’s usually done without a central bank or government.
- There are many other types of cryptocurrency, including Litecoin and Ethereum. Many have unique qualities to them. Think of these as different currencies or precious metals you can invest in. Bitcoin is sort of the gold standard here, but investing in any cryptocurrency has risks, and it’s much more volatile than the stock market.
- There’s a technology called blockchain that encrypts all the transactions. Proponents of cryptocurrency say this makes it safer than current currencies as credit cards and cash can be stolen.
- You can “mine” for Bitcoin and other cryptocurrencies. Just like someone would mine for gold, you can contribute your computer’s processing powers and that can unlock bitcoin. However, you need a very powerful computer with a top notch graphics card to really have any luck at it. There are videos about getting into mining and we can put them on the website.
- Again, like any precious metal, currency, or real estate, there are exchanges where you can buy and sell bitcoin and other cryptocurrencies. Coinbase is a popular one.
- Again, I’m not an investment expert. I would treat this like any other investment: due diligence. I have been doing a lot of research myself, and it does seem like there’s a possibility that some of these cryptocurrencies could take off. Already, there’s already services out there that take Bitcoin and other cryptocurrencies and make it them easier to use and spend. Imagine if Amazon decides to take a cryptocurrency as payment, or decides to create their own.
- It seems logical that the future of money is digital, and cryptocurrency could be the answer.
Facebook is making major changes, severely cutting down the access businesses, brands, and media have to the Facebook news feed. This means your feed should see more posts from friends and family, but what does this mean for your business?
The official reason Mark Zuckerberg gave for this was because Facebook’s all about bringing people together. Whether you believe that, or Facebook is looking for new ways to squeeze businesses for money is completely up to you and your world view. It’s probably somewhere in between. If people go to Facebook and aren’t getting the experience they desire, they’ll go elsewhere, which is bad for Facebook.
In their recent press release, the head of Facebook News Feed admits that “Pages may see their reach, video watch time and referral traffic decrease.” Replace may with absolutely 100% will and you get a good sense of what your company’s future on business may look like.
Despite some recent reports I’ve seen, Facebook says that they are not removing all Page content from the feed, just prioritizing friends and family and Page posts that “generate conversation.”
They also state that they’ll continue their crack down on what they call “engagement-bait”–posts that aggressively ask you to like, comment, or share (possibly by telling you that puppies will be killed if you don’t or Jesus wants you to)–by demoting them.
What do the Facebook news feed changes mean to you?
In short, less organic (free) visibility.
They’re not saying your access to the newsfeed will be completely cut off, but I envision a car parked on a garden hose when I think of the the future of organic posts for business reaching the newsfeed.
On some level, this shouldn’t come as a surprise. While a few years ago, Pages could expect 80% – 90% of their fans seeing their posts, recently it’s been as low as 1% – 3%. This is Facebook just twisting the spigot ever so much more to the right.
What changes should you make to your marketing?
Let me start off by saying I can’t predict the future, and Facebook is free to continue to play around with their news feed algorithm in ways that may benefit your business in the future. But here are the immediate changes we’re making at flyte for ourselves and our clients.
Alter your organic posting strategy. It’s been years since the Facebook marketing gurus told us we had to post 3 – 5 times a day to be relevant (thank goodness for that, right?) I’d make organic posting even less of a priority for your business, especially if you’re in B2B.
I’d focus on less “posting to be seen” posts and instead craft posts that encourage engagement and conversation without crossing the line into click- or engagement-bait.
If you’re a sandwich shop who regularly posts daily specials, maybe try posting a new sandwich and ask for clever names for the sandwich. (Think the Burger of the Day at Bob’s Burgers.)
This should encourage more people to try and out-clever the last person and start a conversation, at least by Facebook’s definition.
Do more video, and do it live. Facebook said it: “live videos on average get six times as many interactions as regular videos.”
Facebook rewards video with more eyeballs. Whether you want to do a regular “show”, or just occasionally turn on Facebook Live on your phone or computer, you’re apt to reach a wider audience than with any traditional post.
Get more aggressive with ads. You should already be advertising on Facebook if you want to reach your ideal customers. You can target based on interest, geography, gender, pay, job title, and a thousand other interests that will make you want to cover up your webcam with tape.
Play the Daily Double with Facebook Video Ads. If you really want to increase your reach and engagement while driving traffic back to your website or landing page, start to explore Facebook Video Ads. I recently did an interview with David Patton, Digital Marketing Strategist at TechSmith, on how they’re using Video Ads on Facebook to generate more sales of their Camtasia software. You can listen to that interview here.
Explore chatbots. When people do want to reach out to your company on Facebook, it’s great to respond to them quickly. However, that’s not always possible. With chatbots you can handle some of the more common questions and concerns with automated chatbots that will provide answers, direct people to the right department, or even get cheeky with your customers.
Start a Facebook group. A lot of marketers are finding that they can avoid the news feed trap entirely by creating a group on Facebook. There are a lot of benefits here, including curating the group and the fact that new activity in the group often appears in group members’ notifications, increasing your visibility.
Post more Facebook events. Create events off your Page and then invite your friends. Often updates to an events page will show up in an invitee’s notifications unless they’ve sent their regrets. Events can include a wine & cheese tasting, a workshop, a webinar, or anything else that seems valuable.
Like a lot of things on this list, don’t abuse this opportunity at risk of being muted or unfriended. Don’t invite people on the other side of the country to the grand opening of your local barber shop.
Post as yourself. As a small business owner or marketer, you often are the face of your business. To avoid the “penalties” around Page posts, post as yourself. Your company is never going to get the reach and access you can achieve when you share something about your business in your own profile.
However, if you are constantly posting on your personal profile about your latest sale expect that Aunt Suzie (among others) may start muting you or even unfollowing you.
A little goes a long way.
Explore other platforms. Facebook is the world’s largest social media platform, but it doesn’t mean it’s the only way to reach your ideal customer. Your audience may be on:
- Instagram (admittedly, owned by Facebook)
- YouTube, or
- a hundred other platforms, discussion forums, or channels where your ideal customers congregate.
And don’t forget blogs (like this one), or podcasts (like The Agents of Change, where you can get great free digital marketing information delivered free to your favorite device once a week, or paid search to drive people to your latest ebook or white paper.
Do things that are extraordinary. We were just discussing this internally the other day. Learning Facebook Ads or Google Adwords is a skill that anyone can pick up given enough time and interest. Knowing how to run these ads isn’t–or won’t be–the deciding factor of whether you get noticed or not.
The trick is in creating something that worth talking about. Most PR professionals will tell you not to write a press release unless you have something that is newsworthy. So, stop sharing mediocre content, stop running 10% off sales, and start doing something that will get people talking.
You don’t need to do all of these things to stay in front of your audience. At a minimum I’d suggest focusing on Facebook ads and exploring other digital advertising opportunities as well as creating more valuable content at your blog and optimize it for the search engines.
If you need any help with your Facebook marketing, or you want new ways to generate more leads and sales for your company, let us know.
Google’s Campaign URL Builder is a free tool that allows you to better track where your highest value traffic is coming by using UTM codes. Sound confusing? Don’t worry, it isn’t. And in this post I’ll show you how to set up these codes so you can generate more leads at your website.
Google Analytics is an amazing tool that provides a lot of information on how people discovered your site and what they did once they were there. But it doesn’t always tell the whole story.
For example, it might tell you that some portion of your traffic came from your email newsletter, but which email newsletter? Or it might tell you that someone who registered for a class came from Facebook, but was it from a post on your business page, something you shared on your own profile, or a Facebook ad campaign you’re running?
If you’re just getting started with Google Analytics, this level of detail may make your head swim, but if you’ve been using Google Analytics for a while and you want start getting granular with your data, start getting more detail about exactly what’s working and what’s falling flat, you’ll need to use UTM codes.
What are UTM codes (and what does UTM stand for)?
A UTM code is a simple code that you can add to any URL (webpage address) to pass additional details to your reporting software, Google Analytics in this case.
UTM stands for Urchin Tracking Module. Does that clear things up? 😉
Urchin was the software Google bought way back and turned it into Google Analytics. Why is it still called Urchin Tracking Module? I don’t know…why is the Utah basketball team still called the Jazz?
How do I create UTM codes?
Google offers a free Campaign URL Builder that you can use.
Start by entering the Website URL you’re trying to drive traffic to, such as https://www.theagentsofchange.com/podcasts/
Next, enter a Campaign Source. This is the source where the traffic is coming from. It could be a specific website, a newsletter, directory, and so forth. Source and URL are the only required fields, but you can include information in any field you want to track that information.
Campaign Medium is the medium that the traffic came from…examples include email, banner, or social.
Campaign Name can be used to specify or group campaigns, such as “earlybird” or “photocontest.”
Campaign Term can be used to specify paid search terms.
Campaign Content can be used to “differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.” That’s according to Google. Talk about granular!
As you enter more data into the fields, the URL Builder will begin to build your URL. For example, if you enter:
Google will create a long, ugly URL like this:
You can then use that URL how you would use the original URL. In this case, I would use that URL in our email newsletter for the 225th episode of our Agents of Change podcast.
Pro Tip: In the case above, we can put the URL behind a link or button. But if for some reason you can’t and you don’t want to show the long, ugly URL, you can use a URL shortener like bit.ly or I like PrettyLink, a WordPress plugin.
Where do UTM codes appear in Google Analytics?
Your UTM codes can be found in a number of places in Google Analytics. In Acquisitions > Campaigns > All Campaigns is one place to start looking.
Here you can see the name of different campaigns you ran, how many sessions they drove, goal conversion rate, and even the value of that traffic (if it’s tied into a monetary goal.)
By choosing Source or Medium above, you can sort reports by the traffic source or medium as well.
We’ve got a primer on how to set up Google Analytic goals if you’re interested.
You could also go into Behavior > All Pages and then choose a specific page you’re interested in.
From there, you could choose a Secondary Dimension. In this example, we’ll choose Source, to see where the traffic to our registration page is coming from.
And now we can see our results.
Be consistent with your UTM codes.
If you’re going to be creating a lot of UTM codes, or if you’re working as part of a marketing team, consistency becomes critical if you want to generate meaningful reports.
Without consistency, you might find that one person enters medium as “banner,” while someone else calls it “banners,” and someone else wants to tag their vertical banner as “skyscraper.”
While that may not seem like a big deal, it makes running reports more difficult. The best solution is to create a Google Doc that spells out the appropriate name for each item.
Last thoughts on Campaign URL Builder
Here are some last thoughts from having used Campaign URL Builder for several years:
- Not every link you create needs a UTM code. Only track the things you really want to measure.
- Don’t use UTM codes on internal links (links from one of your web pages to another.) This just overwrites the real data Google Analytics is collecting and results in worse reporting, not better.
- Bookmark Google’s Campaign URL Builder in your favorites bar for easy access.
- Use a URL shortener if you can’t hide the UTM code behind a button or inside a link. It’s just messy otherwise.
- Create a spreadsheet of your UTM codes for consistency in your reporting.
Any other thoughts on Google’s Campaign URL builder? If so, let me know in the comments below!
If you’re looking for new ways to promote your business, products, services, or events, Google Posts could be just the ticket. They allow businesses to post fresh content that can appear in local searches as well as the Knowledge Panel on certain results pages.
If you don’t know what a knowledge panel is, here’s an example outlined in red.
What are Google Posts?
Google describes Google Posts as “up-to-date posts from verified people, places or things, directly in search results.”
I describe them as snack-sized content packets that can promote anything from an in-person training sessions to a recent blog post. To get started, you need to “verify” your business or organization through Google My Business. (There are so many reasons to have a GMB account there’s really no reason not to have one.)
Once you have your account, you will see Posts as an option in the left hand navigation.
If you’re looking for tips, tactics and tools to build your email list so that you can generate more leads and close more sales, you’ve come to the right place. In this post we’ll look at some of the most effective ways to generate signups online and off so you can reach more of your ideal customers.
These slides came from a recent presentation I gave on list building tactics. You can check out the interactive slide deck at the bottom of this post.
List Building…or “How to Grow Your Empire”
Email and list building has always been a passion of mine. When people come into my office to talk about a new website, or ranking on the first page of Google, or running some Facebook ads, I always direct the conversation to, “how will this help build your email list? How can we turn those email subscribers into customers and revenue?”
On my digital marketing podcast, The Agents of Change, I get to interview marketing experts each week on topics like Pinterest, Local SEO, paid search, and Instagram stories. But regardless of their area of expertise, they are all focused on building their email list. They know that if they want to get hired as a consultant or sell more courses they need to have a robust email list.
Even if you’re a Facebook marketing expert, you pay more attention to getting new email subscribers than to getting more Facebook followers.
In fact, when I get asked the question, “if you were starting your business today with everything you’ve learned over the past twenty years, what would you do differently?” the answer is that I would start building my email list from day one and never let up.