Search Engine Optimization Local and Organic SEO

Maximum visibility. Minimal fuss.

Altitude is everything online. Let flyte’s expert research, analysis, and customized optimization strategies lift your business into higher page rankings, engagement rates, and conversions.

Keyword Research

State-of-the-art navigation doesn’t mean anything if you don’t know where you’re going.

What are the searches that your ideal customers are doing at Google right now? What words or phrases do they use to describe the products or services you offer? And what kind of content do you need to create to get Google and other search engines to put you at the top of these search results?

Let our team of SEO experts put agency-level software, all the latest research, and their own hands-on, in-the-trenches experience to work for you and your business. We stay on top of the constant changes in algorithms, customer preferences, and competitive analysis to chart the perfect flyte path for you to the top of Google’s page one.

And once we find your perfect keywords and identify your customers’ language, we have 23+ years of online marketing experience to place those keywords where they’ll have the biggest impact.

Title, Meta-Description, and On-Page Optimization

Clear directions to exciting destinations. We won’t just give you an overwhelming list of keywords to use, we’ll give you the exact language to use for your page titles, headers, meta-descriptions, body copy, intra-site links, and more.

Your page titles and meta-descriptions appear in search results as the “big blue links” and the descriptive text underneath. They need to make your most convincing case for prospects to click and come on board. There’s as much art as science to this, and flyte SEO specialists know the tools and best practices to help you make the most of these small (but mighty) online navigation aids.

You’ll also get our signature Ultimate SEO Guide, customized with advice for your website, blog, and other content platforms, to provide the context you need to succeed.

SEO Copywriting

Copywriting isn’t just about explaining, it’s about persuading. And SEO copywriting goes one step further. It combines persuasive copy (that gets a person to take action) with optimized copy (that helps the search engines rank your website higher.)

A good SEO copywriter can balance the needs of your audience with the needs of Google. We understand the impact page length, keyword diversity, use of headers and subheads can make when it comes to your search visibility. And we do it with style, using your voice and the language of your customer.

If you don’t have the time or expertise to write all the necessary copy on your website, let flyte’s SEO copywriters get to work for you.

Blogging

This is your captain speaking. Blogging—yes, blogging—remains one of the most effective ways to educate your prospects, answer their questions, and convert them into loyal customers. Given the investment it takes to create quality content, however, you can’t afford to waste time in writing blog posts that no one will ever read. The copywriters, SEO experts, and content marketing strategists at flyte are always here to help.

We turn industry- and location-specific keyword research into have-to-click headlines. Ideas, insights, pain points, how-tos and interviews into richly rewarding reads. And we help you present and promote each blog post for maximum impact and engagement.

Photo and Video SEO

Grab the window seat. We all love looking at photos and videos as we travel around the web and data shows compelling images and videos continue to engage customers and drive conversions at greater rates than copy alone. Optimizing photos, charts, and infographics for Google’s Image Search can generate more qualified traffic.

Optimizing videos on YouTube and embedding them on your site can put you in front of more potential customers, and get people to spend more time on page…one of Google’s many metrics that help determine your search visibility.

In a competitive industry, optimizing your photos and videos can make all the difference.

Local SEO and Google My Business

When people search for a product or service that can be found locally, Google will often display the “Local Pack”; a map highlighting three local businesses. If you’re not one of those three businesses, you’re basically invisible.

Whether you have a brick-and-mortar business or a service area, local search engine results can have powerful effects on your online traffic patterns—and your bottom line. For all the growth in e-commerce, 90% of financial transactions still take place in person and over three quarters of our dollars are still spent within a few miles of our homes. It’s the brilliance behind “buy local”: we trust businesses that feel closer to us.

The flyte Local SEO team can help you claim and optimize your Google My Business listing to take advantage of all its newest features. We can also advise you on Google Maps, local citations, local listings, online reviews, and more—all to make sure every customer lands exactly where they are supposed to be.

Whether you’re looking for foot traffic or website traffic, we can help. Final destination: page one.

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