The Lead Machine Book

We Wrote the Book on Digital Marketing

After 20+ years of helping small and growing businesses succeed online, flyte's founder and president, Rich Brooks, committed our formula to writing.

The book is The Lead Machine: The Small Business Guide to Digital Marketing, and the formula is the BARE Essentials of Digital Marketing. 

What are the BARE Essentials?

This is a flexible, scaleable formula that works for just about every type of business, non-profit, and organization out there looking to succeed online.

  • Build – How to build a platform (website) that turns visitors into customers
  • Attract – How to drive qualified traffic to your site
  • Retain – How to stay in contact with visitors after they've left
  • Evaluate – How to measure and analyze your results

How actionable is the advice?

The book comes with a companion workbook so you can tailor the advice to your own offerings, audience, and industry. It's full of examples from a wide range of verticals so you can see how the advice can be put into action.

Rich wrote the book with the idea of empowering entrepreneurs, owners, and marketers to take control of their online presence.

What are people saying about the book?

“The Lead Machine is the book small business has been seeking for 15 years; it doesn't just tell you WHAT to do online, but HOW. Massively useful and strongly recommended.” — Jay Baer, President of Convince and Convert

“Rich Brooks has compressed everything you need to know about digital marketing into one handy book. The Lead Machine is a must-read on how your small business can drive traffic and leads from its website. If you've been struggling with how to generate more business online…say hello to your new best friend.” — Ann Handley, Author of Everybody Writes

“Everyone tries to make life so complicated. Rich Brooks cuts through the mess of complexity and straight to what matters. His guidance will set your business on FIRE!” — John Lee Dumas, Entrepreneur on Fire

What if I need help implementing the BARE Essentials?

That's what we're here for! We help businesses just like yours succeed online by tailoring the formula to your exact needs. We'll help develop and implement the strategy that works for your business.

So, you can pick up a copy of The Lead Machine now, or work with us to deploy your success plan immediately!

5.0 out of 5 stars

Comprehensive, Practical, Easy-To-Read Strategies for Digital Marketing. Recommended Reading for Small Business Owners.
By D. Rosemonton

5.0 out of 5 stars

Simple Yet Comprehensive Digital Marketing Guide for Entrepreneurs – With Steps and Links.
By Bob O'Brien

5.0 out of 5 stars

The steps for success are clearly laid out and easy to understand.
By JT Kingsley

5.0 out of 5 stars

A to-the-point comprehensive roadmap to digital marketing genius!
By Topher Mallory

Read more reviews and grab your copy now >>

Need help implementing the BARE Essentials? Let's work together!