Website Design & Development made with fine Maine craftsmanship
Generate more traffic, leads, and sales with a custom-made, responsive website.
How do you create a successful website?
No plane takes off without knowing its path and destination, and no successful website project launches without first understanding where your business wants to go and how to get there.
After nearly 25 years in business and over 500 websites worth of experience, we’ve honed our flyte plan into a process that ensures the success of your new website.
Before website designs, before web development, we meet with you to:
- understand your business,
- analyze your competition,
- identify your ideal prospects,
- clarify your business objectives, and
- determine your KPIs (key performance indicators).
Once we identify your audience, we reverse-engineer their customer journey: their pain points (awareness), what type of solutions they’re looking for (consideration), and what questions they need answered before they can choose you (decision.) That determines the content and organization of your website, along with the digital marketing channels you need to consider.
Together, we map out a strategy that may include SEO, social media, online ads, and other digital marketing campaigns that all deliver your ideal customer to your website or storefront.
We organize your website and navigation to reflect your customer’s journey, addressing their concerns, building trust, and increasing your conversion rate.
Once that work is done, we move into design.
Website Design: More than just looking good
Website portfolios are usually composed of eye-catching home pages that are created for designers, not for users. For awards, not for sales.
Your site will be designed for results. For conversions. Every design choice is made with your bottom line in mind.
That doesn’t mean you won’t have a great looking website! Your new website will build on your brand, whether that means sophisticated, irreverent, or forward-thinking. It just means that form follows function:
- Your web pages will flow naturally, allowing your site visitors to quickly scan for the information and help they need, leading right down to your call-to-action
- Your colors will work well together, with one “action color” that increases clicks and help users navigate the site
- Your photos, videos, and assets will all work in harmony, answering your visitors questions, building your credibility, and increasing the chances that someone picks up the phone, fills out a contact form, or clicks a “buy now” button
Everything on the page will help propel your customer forward.
Website Development: What your web developer won’t tell you
Many web design companies use one-size-fits-all templates that are meant to work for “any type of business.”
Unfortunately, that means they include bloated code that slows down your page speed and hurts your conversion rate. At flyte, your website is built from the ground up. No unnecessary plugins or code. No features you won’t use. No bloat, just a lean, mean, lead generation machine.
You’ll appreciate the custom touches we put into the backend that allow you to quickly update your website and ensure consistency even years after your website launches.
Once you get behind the controls, you’ll never be able to go back to an off-the-rack templated site again.
Will my site be optimized for Google and other search engines?
At flyte, search engine optimization isn’t an afterthought, it’s part of our DNA. We’ve been practicing and perfecting SEO longer than most companies have been in business.
We’ll run keyword research, optimize current pages, and even bring in an SEO copywriter to write persuasive copy that also ranks well at Google…whatever it takes to bring you more of your ideal customers.
How else will you help me drive traffic to my website?
Beyond SEO, we work with companies–small businesses right up to enterprise-level corporations–to create engaging social media content that builds brand awareness and drives traffic. We also run effective digital ads at search engines and on your favorite social media channels that target your ideal customers and drive them to your home page, landing page, or registration page.
How will my website convert visitors into customers?
There’s a lot that gets people to make a “buying decision” at your website. Strong branding, custom photography and videography, and powerful copywriting will all help your customer or client on their journey to choosing you.
Whether you bring your own assets to the table or you need flyte to create, procure, or curate the elements that lead to a sale, they’ll all be implemented for maximum impact.
Will my website be mobile-friendly (responsive)?
Yes! We’ve been building responsive websites for nearly a decade. You site will look–and work–as well on a mobile-device as it does on the 48″ flat screen monitor our Creative Director convinced us was critical to his creative process.
Whether on a smartphone, tablet, or computer, your website will be working for you day in, day out, month after month and for years on end.
Will I be able to update my website myself?
Absolutely. Your website will be built on WordPress, the world’s most popular content management system (CMS). You’ll be able to add, edit, and delete copy, photos, video, menu items, and even entire pages.
Our web developers use something called Advanced Custom Fields to make updating your website a snap and ensuring consistency from page to page.
We also include training for you and your team before the site launches and we’re happy to do additional training whenever you need it.
How much does a website cost?
Website costs can vary greatly depending on features, functionality, size, and a host of other variables. We’ve launched sites recently for under 10K and others that topped six figures.
That being said, most of our clients spend between 15K – 20K for a website that pays for itself in no time.
How long does it take to build a website?
Again, this can depend greatly on the complexity of the website, what functionality you need, the amount of content marketing that needs to be created, the level of SEO desired, and a dozen other factors. Most of our clients launch their websites within 2 – 6 months from their kickoff.
Can you also help with my branding or logo work?
A strong brand is critical if you want to stand out online. Whether you already have a strong brand, need a logo refresh, or are starting from scratch, our creative team will help you develop a brand that helps tell your story.
A website redesign is a perfect time to rethink your logo and the rest of your brand identity–everything from colors to fonts to your “voice”–and make sure all your marketing collateral is consistent across every channel.
Why choose flyte?
We take a results-oriented approach to web design and development. While we want all our websites to be aesthetically pleasing, we judge our success on whether it helps you reach your business objectives, whether that means growth, higher profitability, or positioning your company to be sold at a higher price.
Since 1997 we’ve been using the latest tactics, design aesthetics, and UX research, to create websites that support businesses, not the other way around.
Whether you’re a small business or a large organization, a solopreneur or a non-profit, we can design and develop the website that will attract more of your ideal customers, get them to take action on your website, and help you reach your goals.
Combined with our skills with SEO services, social media marketing, and other digital marketing experience, this will be the best investment you make in your company all year.
At flyte, we don’t build websites, we build businesses.
Does it matter that you’re a Maine web design and development company?
Maine is more than Vacationland. It has a tradition of fine craftsmanship and quality products built to withstand any conditions. We take that culture seriously at flyte and imbue it in our brand identity work, our design projects, and our website development, regardless of whether you need a lead generation site or an e-commerce store.
That heritage also goes into all our digital marketing, whether that’s search engine optimization, social media marketing, content marketing…all to ensure that your project is a success.
If your business is in Maine–especially if you’re within driving distance of Portland, it gives you the opportunity of visiting our office overlooking Casco Bay and meeting with the team in person. (Well, when it’s safe to do so!)
However, we work successfully with clients all over the US and Canada, and the boom in videoconferencing has made it even easier to collaborate with clients, no matter where they are. And many of our “from away” clients love to vacation in Maine and visit us to crack open a lobster and a local brew with the crew.
How do we get started?
Reach out and talk to one of our website and digital marketing specialists for a free consult and let’s help you take flyte.
Tenji greatly enjoyed working with Flyte to design our website. Flyte took the time to educate us on the essential elements that make a website successful. We walked away having learned so much during the process, from how to analyze our competitors’ sites to the importance of SEO. They had a lot of documents and resources available for us to take advantage of, and we felt extremely supported during the entire process.
One of the copywriters from Flyte transformed our project pages from aquarium industry jargon to science terms that are accessible to everyone. When our project ended, we felt like we were left with an amazing site, in addition to the support needed to keep growing.
We’d highly recommend working with Flyte for any of your website needs.