Roscoe's Bed + Bark

CHALLENGE

As a fairly new doggy daycare in the Portland, Maine area, Roscoe’s felt like they were losing out to their competition. We started working with Roscoe’s in 2017. Being located within miles of 3 other doggy daycares, meant not only they had a lot of competition but they’d have a lot of work ahead of them to become the premier doggy daycare in the area. Overall, Roscoe’s felt like they were being lost in the mix when it came down to choosing a doggy daycare.

SOLUTION

We worked closely with Roscoe’s management team to increase their brand awareness via social media. We aided in campaign launches like Roscoe’s Featured Friend of the Month, #WannaGoToRoscoes, Yip Yap Hooray, and The Very Important Pup Program. Additionally, we helped increase their local presence by enhancing their Google My Business Profile and other citation sites to corroborate the location.