How to own the first page of Google.
Search engines generally split their results into three categories:
- Organic Search Results: These are the “true” search results, and what most people think about when they talk about search engine optimization (SEO).
- Local Search Results: Businesses that serve a particular area often appear in local search results. As more people use their smartphone to search, ranking higher in local results becomes more important.
- Pay-Per-Click: This is the paid search result section. While a smaller percentage of people click on these sponsored links, they’re closer to a buying decision and more likely to have their wallets out. Bidding on these sponsored ads is often referred to as Search Engine Marketing, or SEM.
Depending on your business, industry and offerings, you’ll need to have a strategy to dominate each section.
This isn’t rocket surgery.
Or brain science, for that matter.
Truth is, you can figure out all this for yourself. There are plenty of blog posts, books, YouTube videos and online courses that will show you how to optimize your site and run pay-per-click campaigns.
But do you have the time and resources to invest in that learning curve? Or is your time better spent running your own business?
At flyte, we can uncover your most effective keywords, optimize your website, and even write your copy for improved search engine results and more qualified traffic.
We can get you listed in all the local directories and run your pay-per-click campaign to generate solid leads that grow your business.
If you’re interested in outranking your competition at the search engines and driving more qualified traffic to your website, contact us today for a free consultation.