What Are YouTube Cards and Why Are They The Future?

YouTube Cards

YouTube has recently released YouTube Cards, which allow viewers to interact with our videos, even on mobile devices.

This is actually pretty cool. I’ve been a fan of YouTube annotations, but the big Achilles heel has been that they don’t work on mobile, where a huge percentage of views happen. Now, YouTube is offering Cards, which do work on mobile.

While mobile web design is critically important to your small business, mobile doesn’t being and end with your website. You can also leverage online video and social media to engage your audience on mobile. 

I have plans to make my own video after I’ve got some experience to draw from, but for right now I’d like to share three videos about Cards from YouTube creators who I absolutely love: Caleb Wojcik (DIY Video Guy), Amy Schmittauer of Savvy Sexy Social, and Steve Dotto of Dotto Tech.

Let’s start with Amy’s YouTube Cards are the NEW Calls to Action!

Next up, Steve’s YouTube Cards – Improving on Annotations

And finally, last but certainly not least, Caleb’s How to Use YouTube Cards

By the way, if you want to take your video marketing to the next level, I strongly suggest you subscribe to Caleb’s, Amy’s, and Steve’s YouTube channels. I subscribe to all three.

Next Steps

Personally, I’m going to make time to go back to all my popular videos and start adding in cards. If I can, I’ll be using Google’s URL builder to see how often people are using the Cards as opposed to Annotations.

What do you think? Will you be using YouTube Cards in your next marketing video?

Rich Brooks
Not Playing with a Full Deck

9 Responses to “What Are YouTube Cards and Why Are They The Future?”

  1. Donna Merrill

    This has to be the most comprehensive way to explain how Youtube video cards work. I thank you so much for the walk through. From a marketing perspective this is fantastic! Giving CTAs right there on Youtube will be powerful, especially on IPhones. I can’t wait to try this out. Thanks so much!

    -Donna

  2. Mikael Stenborg

    Yes I will – if a sort out how to make it work even at mobile. Now it works on desktops but not on my iphone. Do anyone know if there is issues with mobile?

  3. Christian Karasiewicz

    @mikaelstenborg:disqus, YouTube cards should work just fine on a mobile device. I created a very expansive tutorial on setting these up and did a lot of testing prior to publishing. Not sure why yours are not working. I’m also using an iPhone.

    What version of iOS are you running? Is your device jailbroken? Are you using any specific apps or accessing through a browser? Feel free to reach out and send a link to a specific video you were trying. I’m happy to test it for you.

  4. Frederick Jaime

    The Youtube Cards seem to work on desktop and youtube mobile app but not mobile browsers.