You know you need to create online video for increased visibility, but you have no idea what your video should be about.
Just like blogging before it, I'm a big proponent of using online video to increase your online visibility, drive more qualified traffic to your site and build your business.
And just like blogging before it, people are still not sure what they should be creating videos about.
The short answer is, that if you're creating videos to generate online leads, you should be answering your prospects' most pressing questions.
A few weeks ago I was on vacation at a lake house we rent. I had never been able to get up on water skis before (only tried a handful of times) but I was determined that this was the week. I went to YouTube, searched for “how to get up on water skis” and found a number of videos. After watching one particularly instructive one I took to the lake. Three attempts later I was up.
Keep in mind that YouTube is the #2 search engine in the world, AND its videos often appear on the first page of Google, the world's most popular search engine. The right video, with the right title and description, addressing the issues that your prospects and customers face on a daily basis can greatly increase the number of inbound leads you can generate.
So what should my online videos be about?
That's obviously going to be specific to your business and industry, but here's a trick to finding out what people are looking for when it comes to videos. Go to YouTube and start typing in your industry or the type of questions customers usually ask you…YouTube's auto-complete feature will provide suggestions based on previous searches and results. Here are a couple of examples:
And don't forget that the same trick can work at the search engines:
And notice how the 3rd organic result is a video!
Now, go out and make some videos!