Seacoast AI
CHALLENGE
Started in 2023, Seacoast AI’s business was growing as rapidly as the AI industry itself. With few Maine-based competitors offering AI training and guidance (yet), Seacoast AI had a rare first-mover advantage. But they needed to strengthen brand consistency to maintain that edge as the market became more crowded.
Whether they were giving a presentation in front of an audience, distributing business cards at networking events, or updating their website with new services, they needed their marketing materials to feel consistent and sophisticated.
SOLUTION
We brought in our Creative Director to work some branding magic. We collaborated closely with Seacoast AI to understand what was—and wasn’t—working about the current logo, what made their business different from others, and what they wanted their branding to convey to potential and current clients.
This deep understanding of their unique value and growth goals informed our logo facelift, complete with new typeface, color palette, and a variety of lockups that could be used across different marketing applications. The logo spoke to Seacoast’s balanced approach to AI in comms and PR: pragmatic, optimistic, approachable, and ready to change as tools develop and expand.
“Seacoast AI needed a new brand identity that felt contemporary and forward-thinking, just like their approach to AI. We refined their identity into a cohesive system—logo, collateral, and guidelines—that looks great today and is built for what’s next.”
From there, we created a branded slide deck perfect for small workshops or big stage presentations. We mocked up fresh business cards and curated a library of photography that fit the brand persona, giving Seacoast AI a cohesive, flexible brand system they can confidently carry into new services and a more competitive market.
“The AI space is moving quickly, and in just a few short years it became clear that Seacoast AI needed a brand identity that reflects where the business stands today and where it is headed next. I immediately turned to the team at flyte because I trusted their perspective and process.
The flyte crew took the time to truly understand the work and the responsibility behind it. They kept me informed and involved every step of the way, which made the experience feel thoughtful and collaborative. As a career marketer, I knew the value of an outside design perspective and a strategic lens. They delivered both.
The new logo, brand system, and presentation framework genuinely represent where the company is today and provide a strong foundation for the years ahead. I am proud to say that Seacoast AI is now a flyte-branded business.”