Institute for Family-Owned Businesses
To succeed, we needed to both streamline the nomination process and effectively target and engage Mainers interested in attending the awards dinner to achieve a memorable celebration of these remarkable family-owned enterprises.
Through the strategic implementation of Lead Form Ads on both Facebook and LinkedIn, our team achieved remarkable success for the Institute of Family-Owned Business (IFOB). This initiative resulted in the generation of over 300 local business submissions. Remarkably, this abundance of submissions enhanced the scope of this year’s awards and positioned IFOB with a promising pool of leads for potential future nominations.
The decision to exclusively utilize LinkedIn for ticket sale ads proved to be pivotal. Leveraging retargeting campaigns, which emanated from the nomination ads, and precise demographic targeting, we successfully sold out the 2023 Maine Family Business Awards (MFBA) event, surpassing the mark of 500 tickets. This comprehensive approach ensured a vibrant turnout and demonstrated the power of targeted advertising in meeting and exceeding event attendance expectations.
Local Business Nominations Generated on FB
LinkedIn Ticket Sale Campaign Impressions
LinkedIn Ticket Sale Campaign Clicks
“We’ve worked with Rich, John and their flyte team for years and they are a breeze to work with especially when they introduce us to new technology like GA4 and AI. They also knocked it out of the park for us for our 23rd Annual Maine Family Business Awards with their strategic Linked in and Facebook ad campaigns. We received more than 500 nominations from all across Maine, smashing our previous record. They are proactive, use Basecamp (which helps keep us all on track) and they are so knowledgeable and quick to respond. We can’t say enough about this amazing team and how lucky we are to work with them!”