Join us for a full-day, in-person, hands-on workshop to take your AI skills to the next level. This workshop is limited to just 12 people, so don’t miss out!
Date Thursday, December 11, 2025
Time 9:00 AM to 4:00 PM, lunch included
Location Portland Chamber of Commerce, 93 Exchange St. Portland, ME
Cost SOLD OUT
Description
Whether you’re the owner, a marketer, leading a team, or just trying to stay ahead of the curve, chances are you’ve already played around with AI platforms like ChatGPT and Midjourney, or explored the AI enhancements in tools like Microsoft Office, Canva, or your company’s CRM.
You know these are powerful tools that could take your sales and marketing to the next level, but you’re not sure how to bridge the gap from parlor tricks to actual workflow enhancements.
This workshop is designed to do just that. It’s not about theory or buzzwords—it’s about how you and your team can integrate AI into your actual workflows to drive efficiency, improve outcomes, and stay human in the process.
Whether you're in marketing, sales, or leadership, you'll walk away with a clear sense of how AI can help you think smarter, create faster, and deliver better results—without losing your brand voice or your sanity.
What Attendees Are Saying
“By the end of the day, attendees were able to create a cohesive brand voice to implement in all AI endeavors like creating buyer personas, ideal customer profiles, repurposing or recreating images and videos with the tools they were already using, and we all learned so much in one day.“
~ Angie Errera, Director of Marketing, Laboratory Products Association
What You'll Learn
- How (and where) to integrate AI into your marketing & sales workflows
- How to protect and project your brand voice in an AI-assisted world
- Where AI adds the most value (and where it doesn’t)
- The impact of AI on SEO and how to stay relevant and visible
- How to stand out when AI is writing everyone’s content
- How to maintain human connection in automated communication
What We'll Cover
- Getting AI to sound like you
- Using AI to generate buyer personas
- Branding in the age of generative sameness
- Using AI for deep research into clients, competitors, and industries
- Using AI to improve deliverables, not just speed
- Building custom GPTs for sales, support, or internal use
- New strategies for content creation, email marketing, and SEO
- AI and trust: striking the right balance in customer relationships
- Interactive sessions with ChatGPT and other large language models
- Live walkthroughs of tools like Fathom, ChatGPT, Canva, and Descript
Who Should Attend and What to Bring
Sales and marketing professionals, team leaders, business owners, and anyone tasked with driving growth in a digital environment.
There will be plenty of hands-on opportunities during this workshop. To get the most out of it, we recommend you have:
- Your laptop
- ChatGPT, Claude, and/or Gemini (paid version recommended)
Agenda
9:00 – 9:15 AM: Introduction and Housekeeping
9:15 – 10:00 AM: Prompting
10:00 – 10:30 AM: Creating Buyer Personas
10:30 – 10:45 AM: Morning Break
10:45 – 11:15 AM: Brand Voice (Getting AI to sound like you)
11:15 – 12:00 PM: Content Creation
12:00 – 1:00 PM: Lunch
1:00 – 1:30 PM: Performing Deep Research
1:30 – 2:00 PM: Repurposing Content
2:00 – 2:30 PM: Image and Video Creation Tools
2:30 – 2:45 PM: Afternoon Break
2:45 – 3:15 PM: Creating your first AI Assistant
2:15 – 4:00 PM: Questions & Wrap Up
Event Details
Date December 11, 2025
Time 9:00 AM to 4:00 PM, lunch included
Location Portland Chamber of Commerce, 93 Exchange St. Portland, ME
Cost SOLD OUT
You'll Walk Away With
- A ready-to-implement AI-enhanced workflow
- A curated toolbox of AI apps and how to use them
- Strategic clarity on what to automate and what should stay human
- A framework for adapting your marketing without losing your voice
The Speaker
Rich Brooks
Rich Brooks is the founder and president of flyte new media, a digital agency in Portland, Maine, that’s been in business for over 28 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media. He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing. Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online. He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine. He has also appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.
Save Your Spot Next Time!
Date December 11, 2025
Time 9:00 AM to 4:00 PM, lunch included
Location Portland Chamber of Commerce, 93 Exchange St. Portland, ME
Cost SOLD OUT
FAQs
Do I need to be technical to attend?
A: Nope. If you can write an email, you can use AI tools. This is designed for business professionals, not coders.
Q: Is this just about ChatGPT?
A: ChatGPT is a major player, but we’ll also explore other tools like Claude, Canva, Fathom, Descript, and more…plus how they all fit into your workflow.
Q: What if I’ve never used AI before?
A: It might be helpful if you’ve at least played around with the free version of ChatGPT, Claude, or Gemini, but it’s not required for you to still get a lot out of this workshop.
Q: What if I’ve already been using AI?
A: Perfect. You’ll pick up new strategies, smarter prompts, and ways to make your outputs more brand-aligned and business-ready.
Q: Will we be doing hands-on exercises?
A: Yes. Bring your laptop as we’ll walk through real examples together so you can apply what you’re learning on the spot.
Q: Is this just for marketers?
A: No, but I’m a marketer at heart, so I may have a lot of marketing examples. 😉 If you write emails, build proposals, pitch ideas, run meetings, or create content of any kind—you’ll find value here.
Q: What’s the “workflow” part about?
A: It’s not just about cool tools. I want to show you how you can start using AI in the tasks you perform every day.
Q: Will I walk away with something I can use?
A: Yes. You’ll leave with a practical AI-enhanced workflow, a curated toolkit, and a better understanding of what to automate—and what shouldn’t be.
About flyte School
flyte School is a new educational series from digital marketing agency, flyte new media, offering free training to brands that want to soar online. Led by experts who are on the ground–or in the sky–every day, our sessions cover SEO, Google Ads, social media, analytics, and more. We pilot actionable, honest webinars, in-person events, workshops, and roundtable discussions.
We’ve spent over 25 years helping businesses thrive online, and we’re opening up our playbook. flyte School is your opportunity to learn what actually works from a team that’s built hundreds of websites, managed high-performing ad campaigns, and driven measurable results across industries. We’re here to share knowledge freely, so marketers and business owners can navigate the digital skies with confidence.