Building a Full-Funnel Meta Ads Strategy [Webinar]
Date 7/23/26
Time 2:00pm EST
Location Zoom
Cost FREE
Stop asking one meta ads campaign to do everything. Running Meta ads can feel deceptively simple: choose an audience, upload a creative, set a budget, and wait for the results to roll in. But if your business is relying on one campaign to introduce people to your brand, build trust, drive conversions, and bring past visitors back, you’re probably asking too much from one set of ads.
In this webinar, Meta Ads expert Izzy Siedman will break down how to use Meta ads across the full customer funnel, from first impression to final conversion and beyond. You’ll learn how different campaign objectives support different stages of the customer journey, why retargeting matters, how to avoid fatigue with your audience, and how to create a strategy that steadily feeds your funnel instead of putting all your budget behind one make-or-break campaign.
The Speaker
Izzy Siedman
Izzy has been managing Meta ad accounts for 5 years, working with clients to capture their ideal audience at every stage of the funnel. She has experience advertising across industries, including eCommerce companies, businesses in Meta’s special ad categories, and B2B. She loves a puzzle and doesn’t hesitate to spend hours researching the latest Meta updates or niche strategies for each industry.
Get AI to Recommend You: A GEO Lunch & Learn
Date: August 13, 2026
Time: 11:45am – 1:00pm
Location: Greater Portland Chamber of Commerce (93 Exchange St., Portland)
Cost: $49 (includes lunch)
The way people find your business is changing. They used to search, scroll, and compare. Now they ask AI tools like ChatGPT, Claude, or Perplexity a question and get one answer. Sometimes that answer is you. Often, it’s your competitor. In this lunch and learn, we’ll dive into GEO, or Generative Engine Optimization, the practice of optimizing your website and your business so AI platforms recommend you when your ideal customers ask.