Sabre Yachts & Back Cove Yachts
CHALLENGE
After 20 years of working together, heritage boatbuilders Sabre and Back Cove Yachts turned again to flyte new media to build two new websites that honored their tradition while evolving to meet the needs of today’s yacht buyers. This was the sixth website project completed together since 2005—a reflection of their deep trust in our team to translate their craftsmanship and heritage into a compelling online experience.
Their new websites needed to serve multiple purposes: improve navigation and usability, showcase their luxury yacht models and features, promote events, and support post-sale services. The sites also needed to be simple for their team to update as they released new innovations, updated models, and posted events.
With separate but connected brands, the challenge was to create two distinct sites that reflected each brand’s personality, worked seamlessly for their audiences, and met modern accessibility and performance standards.
SOLUTION
Working in close coordination with designers and the copywriters from Words From the Woods, we created two new WordPress websites that seamlessly merged timeless aesthetics with modern functionality. Key project features included:
- Interactive dealer map to connect prospective buyers with trusted representatives..
- ADA compliance to ensure accessibility for all users.
- Streamlined navigation so visitors can easily find model specs, events, and owner resources.
- SEO research and optimization to increase visibility in competitive luxury boating searches.
Our shared history with Sabre and Back Cove meant we understood their brand, audiences, competitors, and their long-term goals. That foundation allowed us to move efficiently from planning to launch, ensuring both sites were easy to maintain, search optimized from day one, and ready to evolve alongside future innovations.
The result: two distinct yet complementary websites that embody Sabre and Back Cove’s blend of elegance and practicality—designed to serve loyal owners and attract the next generation of yacht enthusiasts.
“When it came time to take on the daunting task of revamping Sabre’s and Back Cove’s websites after more than a decade, the flyte crew didn’t bat an eye. From the first kick-off call to launch day, they left no stone unturned, guiding our team with expertise and delivering a website that truly reflects the beauty of the boats we build.”