SummerSpace

CHALLENGE

SummerSpace, an outdoor living brand, needed a go-to-market advertising strategy to drive demand for its newly launched line of custom porch enclosures. Their goal: grow consumer interest and secure dealer partnerships in key markets.

They needed to reach both homeowners ready to buy and independent dealers who could sell and install the product—filling the sales funnel from both ends. They came to the table with a list of priority markets where they aimed to build brand awareness, dealer relationships, and consumer demand.

SOLUTION

We kicked off by crafting a high-converting landing page to clearly explain the value of porch enclosures—an essential step for a product that required education in the short-scroll world of social media.

From there, we built a multi-phase campaign strategy targeting each stage of the buyer journey:

• Awareness: Video ads to introduce the product to dealers and homeowners.
• Engagement: Brochure downloads and store locator clicks.
• Conversion: On-platform Instant Forms and website lead events to capture high-quality inquiries from both B2C and B2B audiences.

Our first few months focused on data gathering through strategic experiments. In this stage, we built precise custom audiences using demographic and behavioral data, grew retargeting pools from key site behaviors, and identified high-performing geographic regions. We treated ad creative as a living element of the strategy—regularly refreshing copy and visuals to match seasonal relevance, product benefits, and campaign momentum.

By month six, we confidently transitioned cold, awareness-driven audiences to red-hot lead campaigns that leveraged both in-platform Instant Forms and on-website conversion events. Each month of Q2 brought a new all-time high for porch enclosure leads and grew the percent of total sales generated from this new product.

This full-funnel strategy helped SummerSpace establish a strong foothold for its new product in multiple markets—setting the stage for long-term growth. We’re proud to continue partnering with SummerSpace as they expand into new territories and promote additional product lines—and we’re just getting started.

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