Get Found & Recommended by AI: Understanding GEO
Date: Tuesday, 11/17/26
Time: 1 – 2pm ET
Cost: Nada
Location: Zoom
Description
“AI recommended you!” Maybe you’re hearing that more often…or maybe not. The bottom line is that more people are turning to AI tools like ChatGPT, Claude, or Perplexity to find products, services, and companies like yours. But are those AI platforms recommending you or your competitors?
In this presentation we’ll dive into GEO, or Generative Engine Optimization, the practice of optimizing your website and your business for AI, and how you can show up when your ideal customers ask AI for recommendations.
What You’ll Learn:
- How GEO and SEO overlap…and how they’re different
- What we know about how AI recommends businesses and products
- The challenges of optimizing for platforms that don’t show how they work
- Actionable steps you can take both on and off your website
- What to measure so you know if it’s actually working
Who This is For: Business owners, marketing managers, copywriters, and anyone responsible for your organization’s online visibility looking to understand what AI search means for their website…without needing a computer science degree to take action.
Speaker
Rich Brooks
Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine, that’s been in business for nearly 30 years. He is a nationally recognized speaker on AI, digital marketing, and entrepreneurship.
He founded The Agents of Change, an annual conference and weekly podcast that focuses on digital marketing topics from AI to SEO, neuromarketing to conversion rates.
Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.
He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine. He has also appeared in Inc.Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.