“There’s always money in the banana stand.”
But if you don’t have a banana stand, the next best thing is an opt-in list of people who want to hear from you.
Search is a powerful tool for getting found by your ideal customers, and social media is great for engaging your audience, but nothing generates more business than the ability to be able to market to a list of opt-in subscribers.
Once you’ve gotten permission to send emails to your prospects and customers, you know that your marketing and communication is being delivered to their inbox.
Even if they don’t need your product or service right then, they’re reminded of your company and the value you can provide.
How to build your opt-in list.
From ebooks to webinars to discounts in your online store, there are plenty of effective, proven methods to build your email list.
The trick is to create an irresistible offer—a lead magnet—for your ideal customer and tie it into an email registration.
The care and feeding of your list.
Remember that each time you send an email, you’re also offering an opportunity to opt-out of your list
You must continually offer valuable content so people don’t unsubscribe.
You also need to determine how often you should be sending to your list and what time of day gets the most opens and actions.
How to make this work for you.
At flyte, we can design your website so that it encourages opt-ins from site visitors. We can develop special “squeeze pages” that will greatly increase your conversion rate for subscribers.
We can configure your email service provider account (think Constant Contact or MailChimp) to require signups before they get your free ebook or take your webinar. We can create a custom, branded design for your email newsletter. We can help segment your list for better open rates and fewer unsubscribes.
We can design and even write your lead magnet ebook or white paper.
If you’re ready to get started building your own invaluable list of opt-in subscribers, please contact us today.