Do You Need a Mobile Website?

Are you losing business because you don't have a mobile website?

Dear Rich,

Recently a few people have told me how difficult it is to use my website on a mobile device. Should I be worried? What should I do?

Mobile-less in Machais

Dear Mobile-less,

A recent study predicted that by 2014 more than half of your website traffic will be coming through a mobile device, either a smart phone or tablet.

So the question isn't if, but when.

Depending on your industry you may need to move with more or less alacrity. (Love that word!)

If people are already telling you that you have a poor mobile experience, that's certainly one clue.

Also, you might want to take a look at your Google Analytics, which can provide information on your mobile traffic to date. 

Mobile Traffic

Only 4% of last month's traffic came through mobile.

What's the right percentage of mobile traffic before you take action? 50%? 25%? 5%?

That's up to you, but perhaps a better way to phrase the question is “what percentage of business are you willing to turn away?”

The next question to ask is “what does my mobile visitor need compared to my desktop visitor?”

For example, if you run a restaurant, what does the mobile user want? A long Flash intro that they can't see on their iPhone?

Probably not.

I would argue that it would be directions, phone number and menu. If they're on their phone, they're ready to make a buying decision right then, and they want the information as easily accessible as possible.

Remember that your mobile visitor is distinctly different than your desktop visitor and you must serve them up the experience they require.

Rich Brooks
Going Mobile