What’s inside

• Key takeaways on tool usage, reporting cadence, and confidence levels
• Where analytics typically breaks down and how teams are fixing it
• Role-based insights for owners, marketing leaders, and small teams
• A simple “fix-first” checklist to improve clarity and decision-making

Highlights you’ll see in the report

• GA4 leads adoption, with GTM and dashboard tools close behind
• Confidence is mixed and often tied to ownership and process
• Many teams report gaps in reporting frequency and usefulness
• Interest in AI-assisted insights is growing, but foundations still matter

Who this is for

• Owners who want cleaner visibility into what is working and why
• Marketing directors who need reporting leadership will trust
• Nonprofits and small teams that need practical, right-sized steps