How to Add Multiple Facebook Ads Managers

Can I Have Multiple Admins For My Facebook Advertising Account?

Facebook advertising is a great way to build your Facebook fan base, increase engagement, promote an event and/or sell products and services. In order to take advantage of Facebook ads first you need to set up an account.

Here’s where it gets tricky. You must set up your Facebook advertising account under your personal profile. Which begs the question, how can I grant others permission to manage my Facebook ads or to view the reports without giving them access to my personal profile? This is a valid concern.

The truth is, monitoring your Facebook ads doesn’t have to be a one man job. Nor does it mean giving away all your privacy! You can give your partner, coworker, friend or client access to your Facebook Ads manager without giving them access to your personal profile. Here’s how…

1.  Click on Ads Manager in the left column of your Facebook home page.

2.  Once in your Ads Manager click on ‘settings’

3.  You will then be prompted to re enter your password. Then click continue.

4.  Scroll down the page to the ‘Permissions’ section

5.  Here you will see a button called ‘Add a User’

6.  Once you’ve clicked to add a user you will see a pop up where you can start typing in the person’s name that you want to add. Here is where you will also decide what that admins level of access to the Facebook Ads Manager is going to be. In the image below you can see that you have the options of adding them as a general user or a reports only user.

7.  So, what is the difference between an admin, a general user and a reports only user?

      • Admins: There can only be one admin per Facebook Ad account. This is the person who’s personal profile is being used, or the owner. They are the only one that can manage other users and their access levels, as well as add and remove credit cards for billing and export ad reports.
      • General User: General users can create, edit and delete ads and ad campaigns and see but not change billing. They can also access reports.
      • Reports only: These users can access all reports

Facebook has an awesome video that explains step by step how to set up an admin, as well as what permissions each type of user has. You can also visit the Facebook Help page for more info regarding Advertising. Or, post your question here in the comments section!

Are you currently using multiple admins for your Facebook ads?

Joan Woodbrey Crocker
Facebook Ads Administrator


Photo Credit: Bob Phillip from the Chive

8 Responses to “How to Add Multiple Facebook Ads Managers”

  1. Bridget

    If the person who set up the Facebook Ads leaves, how do we pass that admin role on to the new person?

  2. Joan Woodbrey Crocker

    This one is a little bit tricky. As, ads accounts are attached with a person and not a page. Best advice I can give is to set up the ads account under the owner’s account (either owner of the company or the page itself) and then give admin access to those who run the pages ads.

  3. jerry

    @joanwoodbreycrocker:disqus – thanks for this and it makes sense. But what if the account is already set up and THEN the person leaves? There doesn’t seem to be a way to transfer ownership.

  4. Gregg

    Hi Joan, how can I access my client’s account through Power Editor? I am looking to upload a custom audience, and then to run ads using their account, but I can’t open their account in Power Editor. Very frustrating.

  5. Joan Woodbrey Crocker

    Hi Gregg,

    Are you an admin for their ads account? In order to run ads for them through Power Editor you must be set up as an admin of the ads account. This is separate from being an admin of the Facebook page. Check out this post I wrote on how to add multiple ads managers and see if you can walk your client through how to do this.

    Hope that helps! Let me know if you have any other questions. 🙂


  6. Lauren Varner

    This makes me crazier than anything else I do working in the advertising world! I’m the original admin of several ad accounts I manage, but they’ve long since been turned over for daily management to the clients. I desperately want to be able to give them full admin control, particularly for billing and managing admin roles, so I can move on with my life and they have full control over their own business! I don’t know how to do this without having them create a brand new business account, which would mean they’d lose all of their existing data. If anyone knows how to deal with this, email me at please!