What Should I Make a YouTube Video About?

What Should I Make My YouTube Video About?You know you need to create online video for increased visibility, but you have no idea what your video should be about.

Just like blogging before it, I’m a big proponent of using online video to increase your online visibility, drive more qualified traffic to your site and build your business.

And just like blogging before it, people are still not sure what they should be creating videos about.

The short answer is, that if you’re creating videos to generate online leads, you should be answering your prospects’ most pressing questions.

A few weeks ago I was on vacation at a lake house we rent. I had never been able to get up on water skis before (only tried a handful of times) but I was determined that this was the week. I went to YouTube, searched for “how to get up on water skis” and found a number of videos. After watching one particularly instructive one I took to the lake. Three attempts later I was up.

That week I also learned how to start the square stitch and a good workout for resistance bands, all from watching videos on YouTube.

Keep in mind that YouTube is the #2 search engine in the world, AND its videos often appear on the first page of Google, the world’s most popular search engine. The right video, with the right title and description, addressing the issues that your prospects and customers face on a daily basis can greatly increase the number of inbound leads you can generate.

So what should my online videos be about?

That’s obviously going to be specific to your business and industry, but here’s a trick to finding out what people are looking for when it comes to videos. Go to YouTube and start typing in your industry or the type of questions customers usually ask you…YouTube’s auto-complete feature will provide suggestions based on previous searches and results. Here are a couple of examples:

Profit & Loss Video Search How to Email (Auto-Complete)

And don’t forget that the same trick can work at the search engines:

How to Fundraise

And notice how the 3rd organic result is a video!

Now, go out and make some videos!

Rich Brooks
The Water Skiing, Resistance-Banding Lanyard-Maker

5 Responses to “What Should I Make a YouTube Video About?”

  1. SEO Best Tips

    I usually like to get a lot of “how to” and tutorial type videos for video marketing, you can incorporate some great link building with those and you’ll start creating relationships with current and potential clients.

  2. Nick Stamoulis

    Great points- content doesn’t need to be text based.  In fact, there are many people that would prefer to watch a video, especially if they are visual learners.  Videos need to be of good quality, but they don’t need to be too fancy.  As long as they get the point across, that’s all that really matters.  

  3. Internet Marketing Agency

    It is an irrefutable fact that the worth of online marketing can’t be ignored in a modern society. Since the world has become global village, people want to get connected to the internet to choose products and services. In the past, the strategies and techniques for expanding your business or market used to be different but now they have changed dramatically.