If you want to improve your SEO (search engine optimization) and attract more prospects to your web site, you’d do well to study the electromagnet.
Wait! Don’t click away! This isn’t some über-geek post meant to complicate the situation. Building your own electromagnet requires only a long nail, a thin wire and a battery. In other words, DO try this at home.
Connect the ends of the wire to the positive and negative ends of the battery and wrap the wire around the nail. The longer the nail, the stronger the magnet. The more times the wire is wrapped around the nail, the stronger the magnet.
Your SEO works just like an electromagnet.
To build a search engine optimized site you’ll want to create keyword-rich pages for each of your services or offerings. These act like the nails in the electomagnet. Just as iron nails work better than aluminum nails in this project, quality content that informs, engages and persuades will be more attractive to your audience.
Your blog posts act like the wire in the electromagnet. You should create blog posts that wrap around the content on your web pages. If you have a page on your house painting services, you should create blog posts on:
- Home Painting Tips for the Do-It-Yourselfer
- How to Choose the Perfect Exterior Paint
- Why White is the Wrong Color to Paint Your Bathrooms
- 10 Questions to Ask Your Painter Before The Job Starts
- and so on.
Each one of these should include keyword-rich links back to the page on your site that talks about your house painting services.
The more blog posts you have “wrapped” around your core service pages, the more electromagnetic juice you have flowing to your web site, and the more attractive your site becomes.
What’s the battery in this metaphor? Hmmm…not sure. Maybe it’s the desire of your prospects to find the solution to their problems or needs? Or maybe it’s the passion you bring with your content creation? Or maybe it’s the power of the Interwebs? Or maybe I’m just trying too hard to extend the metaphor.
I just finished writing an article that goes into more detail about creating an effective web presence for service professionals, albeit without the electromagnet metaphor.
Photo Credit: steve_lodefink