How Much Time Should You Dedicate to Blogging?

MeetingOne of the big questions/concerns people have around business blogging is how much time does it take?

This is a legitimate question because in any economy, whether you’re failing, surviving or thriving, chances are you’re already working more than the 40 hours which was the norm when you were growing up.

Plus, when you were a kid you didn’t realize that cooking, cleaning, transporting to soccer/karate/ballet classes, travel time to and from work, mowing the lawn, fixing the lawnmower/heating/plumbing, reading bed time stories, coaching little league, laundry and fill-in-your-own activity would also count towards all your spent time on the planet. Plus sleeping 8 (hah!) hours a day.

So, how much time should you dedicate to blogging?

Well, I do the marketing, sales & communication for my company; in fact, I’d say that my primary job function is generating inbound leads for flyte. Blogging is one of the best ways to generate leads. I know this because our web marketing blog has the highest conversion rate for referrers at our web site. That means, the people who come to our web site from our blog are the most likely to fill out our contact form, which is the main way we get new business.

In my opinion, as long as you’re not just pumping out crap, you can’t blog enough. The mental shift you need to make is that blogging is marketing; blogging is increasing your online visibility; blogging is sales.

Blogging is customer acquisition, it’s customer support, it’s customer retention.

Blogging is the answer to the question your prospect just asked on Google. If you blogged the answer last week or last month or last year, Google might lead that prospect to your blog.

But, and that is a very big but:

Don’t let the fear that you can’t blog as often as I might suggest stop you from blogging at all. If you can commit to blogging just once a week–500 words or less–at the end of the year you’ll have 52 blog posts that can answer questions posted at Google or Bing, drive qualified traffic to your site/blog, and help convert those prospects into customers.

If you only commit to one blog post every other week, then you’ll still have 26 posts, 26 opportunities at landing new business that you wouldn’t have had otherwise.

So what’s keeping you from starting/re-starting your business blog?

Rich Brooks
Small Business Blogging

Photo Credit: Poolie

10 Responses to “How Much Time Should You Dedicate to Blogging?”

  1. Denise Wakeman

    I love how you frame this, Rich. I often tell clients it’s not about blogging, it’s about marketing your business and that helps with the mental shift.

    Blog on!

  2. Denise Wakeman

    I love how you frame this, Rich. I often tell clients it’s not about blogging, it’s about marketing your business and that helps with the mental shift.

    Blog on!

  3. Kaya Singer

    Good points. For a really busy entrepreneur, it all has to do with organization and planning. Blogging is part of marketing and people have to see how it fits into their marketing plan and then make a schedule. People get very busy it often gets shoved to the bottom of the list as other things seem to take priority. However, I teach my clients that this could be a mistake and without a good marketing plan they could easily stay on this bad habit. So- having a marketing plan and good organization are the two important keys.

  4. Kaya Singer

    Good points. For a really busy entrepreneur, it all has to do with organization and planning. Blogging is part of marketing and people have to see how it fits into their marketing plan and then make a schedule. People get very busy it often gets shoved to the bottom of the list as other things seem to take priority. However, I teach my clients that this could be a mistake and without a good marketing plan they could easily stay on this bad habit. So- having a marketing plan and good organization are the two important keys.

  5. Carl Natale

    This week I was part of a discussion about blogging and several people (non-bloggers) said they didn’t think blogs needed to be updated frequently as long as the writing was good (basic grammar) and the writer was credible.

    Of course there are good marketing reasons to blog frequently. But from the reader/consumer side, they seem to be more concerned with the content. They’re not going to judge you based upon frequency.

  6. Carl Natale

    This week I was part of a discussion about blogging and several people (non-bloggers) said they didn’t think blogs needed to be updated frequently as long as the writing was good (basic grammar) and the writer was credible.

    Of course there are good marketing reasons to blog frequently. But from the reader/consumer side, they seem to be more concerned with the content. They’re not going to judge you based upon frequency.

  7. Rich Brooks

    Great feedback! It’s funny, I was just reading in a Chris Brogan post – http://www.chrisbrogan.com/how-to-grow-traffic-to-your-blog/ – that the more frequent you update your blog, the better in terms of getting more traffic. Again, everything comes down to what your business goals are. More posts > more traffic > more inbound leads. However, if that’s not your goal, than frequency should be less of an issue for you.

  8. Rich Brooks

    Great feedback! It’s funny, I was just reading in a Chris Brogan post – http://www.chrisbrogan.com/how-to-grow-traffic-to-your-blog/ – that the more frequent you update your blog, the better in terms of getting more traffic. Again, everything comes down to what your business goals are. More posts > more traffic > more inbound leads. However, if that’s not your goal, than frequency should be less of an issue for you.

  9. Brooke Sullivan -- Montreux Go

    I’m amazed at some websites where the author has a new blog post every day… and a good one at that! I know the importance of blogging, and try to do it often (not enough however). I think getting organized really helps. Thanks for the tips!