Measuring Conversion Rates At Your Web Site

Whether you have an e-commerce site or a lead generation site, you can’t know if it’s successful unless you know its conversion rate.

Your conversion rate is simply what percentage of site visitors take a desired action on your site. That might include:

  • Signing up for an email newsletter
  • Completing a contact form
  • Making a purchase
  • Leaving a comment on your blog
  • or anything else that’s measurable and leads to a sale (or whatever your business or organization goals may be.)

To succeed on the web you need to drive more qualified leads to your web site and convert more of that traffic into business. Too many people focus just on increasing traffic, but without improving your conversion rate those visitors will flow in and out of your web site like water through a sieve. Most businesses would be better served to increasing their conversion rates rather than spending money on advertising.

In this month’s flyte log we take a look at 6 Reasons Your Conversion Rates Are So Low. If you’ve been struggling why your web site isn’t generating more leads or more sales, be sure to check it out. And if you’re still struggling after reading the article, please feel free to contact me. We can take a look at the web site and make some recommendations to improve both your online visibility and your conversion rates.

Rich Brooks
Conversion is King