So many business owners who struggle with poor search engine rankings and stumble through social media feeling lost and confused see online visibility as some sort of magic that they don’t understand.
They feel that businesses that end up on page one of Google results must be practitioners of the mystic arts, or companies that generate leads through Twitter and Facebook must have some powerful voodoo.
Put away your totems, scrying mirrors and eyes of newt. (Actually, hold on to those eyes of newt; they go great in arugula salads.) There’s no magic to increasing your online visibility; it’s all science, and it’s a formula that anyone can learn, repeat and improve on.
In this month’s flyte log, our cleverly-named monthly email newsletter, we discuss The Visibility Formula: How Web Marketing Builds Your Business. In the article we talk about:
- Search engine optimization, both on-page and off-page techniques
- Social media marketing
- The power of blogging
- Email marketing
- Webinars, and
- Measuring and improving on your results.
If you’ve been struggling with how to increase your online visibility, drive more qualified leads to your site and convert that traffic into business, check out The Visibility Formula…and then give flyte a call.
Photo Credit: Amy Loves Yah