One of the first rules for keyword research is use more than one tool. Lucky for us, Google’s got a whole suite of tools – and better yet – they’re completely free!
1. Keyword Synonyms
I quite honestly don’t use the Google Synonym Tool as often as I probably should, but it will give you some great ideas when you start your keyword research.
2. Google Insights and 3. Google Trends
Google Insights will give you a good idea of what is popular right now (including similar “hot” keywords and phrases); while Google Trends gives a better indicator of how a keyword performs over time (Google has data as far back as 2004).
4. Google Analytics
You didn’t realize your Analytics could give you insight to what people are searching for?! Sure! Look no further than the keyword section. The bottom of the list will more than likely be rich with long tail searches. Maybe you could do a better job optimizing for those keywords, or maybe they’ll give you ideas for even more keyword research.
Another great place to look for keyword inspiration in Analytics is within your site search keywords. What were people looking for that they couldn’t find on their own? You might find some opportunity there.
5. Search-based Keyword Tool
Google’s Search-based Keyword Tool is based on AdWords bidding prices and competition, but you can get a great idea of search volume using it. It’s important to remember that this tool uses keywords in conjunction with existing websites. (So, if you don’t have a website yet, pop in one of your competitors’ sites!)
6. Google AdWords Keyword Tool
To date, Google’s AdWords Keyword Tool has been one of my favorite research tools. Again, based on AdWords competition, you’ll get the added benefit of global and local monthly search volume statistics.
7. (The New) AdWords Keyword Tool
I couldn’t be more excited for this new addition to the keyword research toolbox from Google: the new AdWords Keyword Tool. That much more robust, this tool adds a new column: local search trends. Even in a few short days of using it, I’ve found that, while you have to sort through the irrelevant keywords a bit more, you’ll get a ton of helpful synonyms and related search terms.
8. Google Sets
Ironically, I saw that Kasi Gajtkowski from Hall Web Services just put up a new blogpost about Google Sets – a new keyword research tool from Google. This tool will give you more loosely related (but still relevant) keywords related to the search terms you enter. That way, you’ll really be able to expand your keyword research and get some ideas you’d never thought of!
9. Google Suggest
While it’s not traditionally a keyword research tool, Google Suggest is an out-of-the-box way to get keyword ideas.
With so many free tools to choose from, you’re bound to be a keyword pro in no time. Which is your favorite to use?