There's a number of reasons small business owners and entrepreneurs should consider Gmail as their primary email tool:
- Great spam filters (the best I've used)
- Your email is synced whether you're using the office computer, your home computer, a computer at the Internet café in Brussels, or from your iPhone
- Insanely fast search
- It's free
- The threading of messages is fantastic (90% of the time)
However, the default setting of Gmail is to send your emails from firstname.lastname@example.org. That's not so good for a small business (or any business) that's trying to brand itself. You want all of your emails to come from email@example.com.
(For those of you who still have your AOL email address on your business card it's time to step up. Your email scribbled on a cocktail napkin has a more professional feel.)
And no, Gmail's not perfect and it does take some getting used to; perhaps the topic of another blog post & video.
In the short video below I'll walk you through how to add your domain-branded email to Gmail, and how to make it the default email on your account. Or, you can watch How to Send from Another Email Address Using Gmail at flyte's YouTube channel.