A Step-by-Step Guide to Optimizing for Local Search, A Mardi Gras Special

mardi gras

Photo Credit: Associated Content

Let’s say I have a small business in downtown New Orleans, where I sell everything you could possibly want or need to celebrate Mardi Gras and Fat Tuesday.  How will I ever optimize my site with all the competition?!

(Note: This guide is assuming all other things are equal on my site: including clean and readable code, as well as proper keywords optimized for)

  1. I would first optimize my website for my location, including:
    – Keywords in title tags, meta-descriptions, and content.
    – Address on all pages (most likely in footer).
    – Phone number (with location specific area code) in meta-descriptions and on all pages.
    – Blog: posts incorporating location and local events.
  2. Verify my local listings using GetListed, as well as any niche listing sites in my industry.
    – Add as many images as I could to these local sites (including images of my storefront and products).
    – Add videos to listings (of anything and everything: from a scan of the store, to a scene from downtown New Orleans on Mardi Gras, to “What do you need to celebrate Mardi Gras 2009?”)
  3. Create (and optimize) a YouTube channel, and upload all of my videos.
    – Optimize channel using geo-specific keywords.
  4. Acquire backlinks from local bloggers and businesses, preferably (for local purposes, anyway) in New Orleans or surrounding Louisiana towns.
  5. Set up an AdWords campaign geared specifically toward New Orleans and the surrounding towns.
  6. Submit to all of the general and niche directories; as well as location specific ones – like the local Chamber of Commerce.

Nicki Hicks
Happy Mardi Gras

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