The next few blog posts might not be for everyone; they’ll be some of my chicken scratches from BlogWorld (#bwe08.) Later, I’ll try and organize it and make it more coherent, but for now, my notes from different BlogWorld Expo, starting with the keynote from the Executive & Entrepreneur Conference.
Dave Taylor – How we Got Here
Blogging is storytelling, which is as old as civilization.
Storytelling carries a bias; nothing is objective.
Blogs are also based in diaries, which is a historical record. Blogging is a form of self-expression.
Talked about how graffiti is a low form of blogging. Passion, willingness to take a chance/risk.
More Voices = Less Control over the message
Bloggers are journalists. CNN embraces iReporter, the idea of getting everyone to contribute to the story.
Everyone’s a media channel these days (Twitter). How do you know who really is behind certain feeds, like @nytimes or @filmbuzz?
Everything is a media channel; internet on Google phones, Amtrak, planes and cars. Planes, trains and automobiles.
The State of Blogging: Amazing, informative and full of crap.
Blogging isn’t just blogs. Twitter, social media, etc. “The revolution won’t be televised because the infinite channels of our new media ARE the revolution.”
Talks about the iphone, and how its important in part because it understands gestures. (Love that!) Dave asks who has spent 99 cents on an app that you know you’ll only use for 5 min? (My hand went up.)
Join the future: Stay relevant, communicate, participate, have a voice and use it.
Level one: go into the kitchen and listen to what people are saying about you.
Level two: what are people saying about us, what do we WANT them to say, and how do we get people saying that. You’ve got to go into the party, listen to the conversation, and then join THEIR conversation. Participate where THEY are.
Q: Does it matter the platform, the tools to build a blog?
A: Does it matter if they used Stanley hammers on your house? Probably not.
Q: [Woman from Brazil asks question about blogging and handling comments in a country like Brazil where control is stricter.]
A: Gives some ideas on how to get started, and testing the water. Err on the side of too much info and then look at stats, see what people are clicking on. You have an extraordinary ability to test things on the Internet.
Q: What is up and coming on blogs?
A: Less is more. Too many widgets currently. If it doesn’t help your community, get rid of it. Rails against blogrolls?!?
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