Blogging Repairs

Friend, client and fellow blogger Annie Mahle is using her blog Maine Adventure Sails for an interesting and bittersweet purpose: she’s documenting the repair work that’s being done on the Schooner J&E Riggin.

A couple of teenagers vandalized their ship a few months back by cutting the lines and the Riggin floated under a ramp. The tide came in and wedged the Riggin under the ramp, causing lots of damage to her.

The Riggin has a lot of fans out there–in fact I interviewed Annie on how small businesses can use a street team to market themselves a few months back. The blog is the perfect tool for the Riggin’s captains to keep their customers abreast of the situation, showing lots of photos of the reconstructive work.

For photos and details, be sure to check out the Maine Adventure Sails Blog.

Rich Brooks
Blog Consultant

5 Responses to “Blogging Repairs”

  1. Sites That Work

    I wish I had a dime for every time I rave about your great postings — I learn something every time I visit. Just a comment regarding Maine Adventure Sails, however. I see no link to their blog from their home page. If they dedicate the time to creating a blog, why not promote it on their site?

  2. Sites That Work

    I wish I had a dime for every time I rave about your great postings — I learn something every time I visit. Just a comment regarding Maine Adventure Sails, however. I see no link to their blog from their home page. If they dedicate the time to creating a blog, why not promote it on their site?

  3. Rich Brooks

    Great point. I actually thought they had a link from their umbrella site, but I don't see it.

    Of course, everyone's blog goals are different. Although we have links on our Web site to our blog, we don't make it obvious.

    I prefer to use my blog as a way of attracting search engine traffic, establishing our expertise, and directing visitors to our Web site for the "conversion."

  4. Rich Brooks

    Great point. I actually thought they had a link from their umbrella site, but I don't see it.

    Of course, everyone's blog goals are different. Although we have links on our Web site to our blog, we don't make it obvious.

    I prefer to use my blog as a way of attracting search engine traffic, establishing our expertise, and directing visitors to our Web site for the "conversion."