Posts Categorized: Small Business

Getting the Most out of Audiobooks

Anyone who’s ever perused my iPod has probably noticed that about half of it is filled up with the art formerly known as books-on-tape…now, more accurately audio books. To make the most of my mowing time, my short commute, and…

SEO Philosophy: Naturalists vs. Eugenists

To simplify this post, let’s say there are two types of search engine optimization (SEO) professionals out there who I’m calling the Naturalists and the Eugenists. Naturalists don’t necessarily wear Birkenstocks, smell like patchouli and eat Ben & Jerry’s ice…

Malcolm Gladwell & The Interview Process

I’m currently in the interview process for an entry-level HTML coder to replace our own Heather Milligan…as if she could be replaced! A couple of weeks ago Heather asked to speak to me privately. Although she enjoyed working at flyte,…

What Do We Owe Our Clients?

I just had an interesting session with my business coach. One of my ongoing stress points is that I want to develop effective Web sites that grow people’s businesses and organizations. Pretty straight forward, no? However, as I’ve posted before,…

Email List Building: What’s OK?

Today’s topic: when is it OK to take email addresses you’ve collected and add them to your email marketing campaign?

I’m having a dilemma. I’m trying to balance the needs of my clients to ethically market their services while protecting them from becoming spammers. Everyone hates spammers, so no one wants to look in the mirror and see one looking back at them.

First: How flyte defined spam:
Specifically, the issue at hand is how do we handle emails that they’ve collected over time? I was always in the camp that said if you didn’t get permission to add them to your email mailing list, you can’t add them.

* If they bought a product in your store but didn’t ask to be added to your email list, don’t add them.
* If they contacted you to ask a question about a product or service, but didn’t ask to be added to your email mailing list, don’t add them.
* If you bought a list from a 3rd party, FOR GOD’S SAKE, DON’T ADD THEM!

And so on…

When clients did come with a list of previous customers, vendors and associates they were often upset that we wouldn’t add them to the email mailing list…yet they also hated spam and spammers.

Often I suggested that we send out an “invitation email” to this list. It consisted of the following: