E-Commerce for Business Blogs

Recently we launched a blog for Be a Girl Today, a t-shirt company celebrating girls playing sports. As a proud father of two girls (that's Sophie with her game face on,) I love their empowering, slightly subversive, message.

The client was very happy with their blog. However, their original Web site that was handling the e-commerce was not very user-friendly, and didn't have the attitude that their slogans offer.

We talked about revamping the Web site, but instead we decided to add e-commerce to their new blog.

We used TypePad's pages feature to develop traditional Web pages which we could populate with a shopping cart solution. For e-commerce we used PayPal, which covered the client's need for a gateway processor, secure server, and security certificate, while making it unnecessary for them to have a merchant account, at least for online purchases.

Kidsski_lgHowever, I've never been a fan of PayPal's shopping cart. Luckily, I recently read John T. Unger's post on blogs as stores and discovered e-junkie.

E-junkie is a "fat-free shopping cart" that integrates nicely with PayPal, Google Checkout and Authorize.net. It offers a slick, integrated shopping cart into any Web site or blog. It's also perfect for digital products as well. I plan on revamping our digital products and selling them through the PayPal/e-junkie combination.

To see it in action, you can check out e-junkie's Web site or play around with it by dropping a kid's t-shirt in your cart at Be a Girl Today. Who knows, you may just find that perfect gift and get your Christmas/Chanukah/Kwanza shopping done early.

Be a Girl Today offers kids t-shirts, adult t-shirts and bumper stickers for equal opportunists everywhere.

Rich Brooks
Proud Papa