How to Blog for B2B Lead Generation [A Case Study…with Beer]

Blogging for Lead GenerationHow can you use a blog to reach your audience? To grow your business? Is blogging still a viable option for B2B lead generation?

Today we’re going to see how a single, well-planned blog post can put you in front of your ideal customer when they’re ready to make a buying decision.

Tidestone Solutions is a B2B (business to business) company from Portland, Maine, that offers mid-sized companies business process and accounting software solutions. Their area of expertise is within Microsoft Dynamics GP, 

Kelley Sintz is the Business Development Director and was looking to grow their business within the craft brew industry. She was either unwilling or unable to provide me samples for this story. But I digress.  (more…)

The Marketing Agents Podcast Turns 50: A Search, Social, and Mobile Marketing Podcast

The Marketing Agents PodcastAre you looking for a marketing podcast? Do you learn best when listening to experts share their best tips and tricks?

If you’re a fan of podcasts or audiobooks and are looking for new ways to market your business and generate more online leads, you might want to check out The Marketing Agents Podcast (now rebranded as The Agents of Change Podcast!)

This is the free, weekly podcast (Internet radio show) that’s all about how you can use search, social, and mobile marketing to reach more of your ideal customers.

The show is hosted by me, Rich Brooks, and I get to ask marketing experts from around the world (quite literally) how you can grow your business with digital marketing.

The other day we just hit our 50th episode, so I figured I’d celebrate with a look back on those first fifty. Feel free to check out any of the links below (they go to the show notes where you can listen to the show), or if you’re ready to jump right in, you can subscribe (for free!) at iTunes or Stitcher Radio.

The Marketing Agents Podcast - iTunesThe Marketing Agents Podcast - Stitcher

Big thanks to John Lee Dumas and Michael Stelzner who got me to podcast in the first place, and of course all of my great podcast guests over the years!

And here are the first fifty! (more…)

How Zombies Helped Me Build My Brand

zombie-rich-brooksBy showing your personality and being yourself, you can quickly break through barriers and make business connections that really matter.

Birth of the Undead

Back when I first got started on Twitter in aught seven, I didn’t know what to put on my Twitter bio. So, I played it safe and mentioned only my occupation: I run a web design and Internet marketing company.

After a couple of years I found my voice on Twitter and decided to inject a little more of my personality into my bio; a personality that some describe as irreverent and others describe as annoying. (There is no wrong answer.)


CHART Metalworks Christens Responsive E-Commerce Site


The Client:

CHART Metalworks creates custom nautical-themed jewelry “for you to tell your own story.”

The Objective:

Promote and sell more nautical jewelry through a redesigned e-commerce site.

The Tools:

The site was build on WordPress. The shopping cart is Shopp. The design and development came from flyte new media.

The Outcome: 

CHART Metalworks re-launched their e-commerce website that showcases their products, custom jewelry options, and upcoming events and new products. It features custom pieces, best sellers, gift cards, and a blog.

Responsive Web Design = Mobile Friendly

Since a growing percentage of CHART Metalworks’ customers and info seekers have mobile devices in tow, the site was built to be responsive. That way, it’s optimized for desktops, tablets and smart phones or whatever size screen is being used.

Site visitors can…

Order Custom Pieces: This page lets visitors add custom coordinates to map necklaces, map earrings, map bracelets, accessories for the home and body and menswear.

Purchase Gift Cards: The new CHART site has a page to let customers purchase gift cards in various denominations and send electronically for purchase via the website or at their brick and mortar store.

Purchase Pre-Made Best Sellers: Check out what items are the most popular and order them directly from the page with options for gift wrapping, engraving, and rush shipping.

How CHART Does It

Check out this video of how CHART helps you tell your story.

Is It Working?

Just the other day we got this nice (unsolicited!) note from John:

“Since the launch of our flyte e-commerce site internet sales are up 32% in less than a month! Thanks, guys!

–John Guptill
CHART Metalworks”

Be sure to visit CHART Metalworks if you want to wear your favorite territory as jewelry, create a custom jewelry piece for someone special, and flyte new media if you need to navigate through an update or redesign of your own website. 😉

Rich Brooks
Anchors Away!


30 Essential Travel Apps You Can’t Leave Home Without

Business Travel AppsThis post is sponsored by Visa Small Business, but the opinions are all mine, and any comments are all yours.

Sometimes Skype or Google Hangouts aren’t enough. You need to press the flesh and look right into your customers’ eyes.

For times like that, you need to leave your office and meet face to face. Whether you’re traveling by plane, train, or automobile, there are plenty of apps to make your next business trip as effective and affordable as possible.

Here are 30 essential travel apps to maximize the ROI of  your next business trip. 


Hipmunk is the fastest, easiest way to plan travel. They compare all the top travel sites so you don’t have to. Plus, you can save up to 60% off hotels with their Tonight Deals.

Platforms: iOS, Android

Cost: Free


Thanks, Joan!

Joan CrockerWishing you the best, Joan, in your next adventure!

This week marks the last week that we’ll enjoy Joan Crocker as a full time employee here at flyte. And, perhaps more importantly, her dog, George. 😉

What’s Joan been up to?

She’s been working with many of our clients on their digital marketing needs. For the past two years she’s handled their SEO, doing keyword analyses and creating keyword matrices for our copywriters to help them rank higher in the search engines.

She’s run their Facebook advertising campaigns. Scheduled their tweets. Helped them read their Google Analytics.  Strategized with them to help them reach their business objectives.

In short, she’s helped flyte’s clients increase their online visibility, drive more qualified traffic to their websites, and convert more of that traffic into leads and business.

She’s famous within the office for her competitiveness, robot dance, and commitment to health and wellness.

In fact, I remember when she was first applying for the job. One of the questions I ask is if a candidate has any personal goals, as opposed to professional ones. She said that she wanted to get in better shape.

Apparently she succeeded. She’s leaving the flyte crew to pursue her passion.

What’s next?

GeorgeAs she posted recently, she changed her life and her health. She lost 30 pounds and nearly 25″ in 60 days with Insanity and Shakeology. She’s going all in with Beachbody, helping other people achieve their health and fitness goals.

However, we’re not losing her entirely!

Joan will be staying on for a while as an independent contractor while she ramps up her Beachbody business, and we finish interviews for someone to fill her position.

So really, this is more of a farewell than a goodbye.


Joan, I know I speak for the rest of the flyte crew when I say that we loved having you in the office, we’ll miss seeing George every day, and we thank you for the time you gave us.

Now go kick some ass!

Rich Brooks
I promised myself I wouldn’t cry…

This One Tool Will Help You Reach More Customers, Guaranteed

This One ToolThe purpose of your business blog is to attract your ideal customers.

But if you’re not using their language, they’ll never find you. Here’s how you can use a free tool to uncover what they’re searching for, jump on emerging trends, and generate more leads for your business.

Hair replacement or restoration?

A while ago I was doing some research for a hair restoration company. They often used the terms “hair replacement” and “hair restoration,” and I was curious to find out which phrase was more likely to attract their ideal customer.

I went over to Google Trends, a free tool that lets you review search volume over time. It also allows you to compare one term with another. I plugged in hair replacement and hair restoration and discovered that restoration slightly beat out replacement.


How to Take Better Photos With Your Smartphone

207-Better-smartphone-photosWhere do we start in terms of taking better photos?

Almost every smartphone comes with a camera right now. It’s built in and then there’s the native camera app. So one thing if you’re interested in taking better pictures is upgrading that app to something else.

There are a few good apps and some basic photography techniques that can elevate your boring blurry selfies and out-of-focus food shots into minor masterpieces.

To learn how to take better pictures with your smart phone, check out the video.


Attorney Marketing: SEO and Social Media for Lawyers

Attorney Internet MarketingLawyers and attorneys have unique challenges when it comes to Internet marketing. Here’s how you can reach more prospects for your law firm with SEO and social media.

When I was out in San Diego at Social Media Marketing World a few months back I met Bill Turley from Trust Based Lawyer Marketing. Together we did a brief interview on how lawyers could better market themselves online. You can watch the video or read the transcript below.