Get AI to Recommend You: A GEO Lunch & Learn
Date: August 13, 2026
Time: 11:45am – 1:00pm
Location: Greater Portland Chamber of Commerce (93 Exchange St., Portland)
Cost: $49 (includes lunch)
The way people find your business is changing. They used to search, scroll, and compare. Now they ask AI tools like ChatGPT, Claude, or Perplexity a question and get one answer. Sometimes that answer is you. Often, it's your competitor.
This matters because the old customer journey: awareness, consideration, and decision, is collapsing into a single AI-generated recommendation. If you're not part of that answer your prospects may never discover you, much less choose you.
In this lunch and learn, we'll dive into GEO, or Generative Engine Optimization, the practice of optimizing your website and your business so AI platforms recommend you when your ideal customers ask.
What You’ll Learn:
- How the customer journey is shifting from search-and-compare to ask-and-recommend, and what that means for your visibility
- How GEO and SEO overlap, and how they're different
- What we know about how AI recommends businesses and products
- Actionable steps you can take, both on and off your website
- What to measure so you know if it's actually working
Business owners, marketing managers, and anyone responsible for your organization's online visibility, looking to understand what AI search means for your business, without needing a computer science degree to take action.
Presented by Rich Brooks
Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine, that’s been in business for over 28 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media.
He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing.
Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.
He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine. He has also appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.