10 Digital Marketing Tools Every Small Business Needs

You’ve checked out the infographic, now it’s time to dig deeper. Below you’ll find links to the digital tools, as well as helpful videos and articles so you can increase your online visibility, drive more qualified traffic to your site, and generate more leads and sales for your business!

If you need help with any of your digital marketing, we’re here to help!



Any online success requires a solid home base where you can attract prospects and generate leads. WordPress is the industry leader for a reason: powerful, scalable, and easy to use. Accept no substitutes when building your next website.

Keyword Planner

This free tool—part of Google Adwords—helps you uncover the words your ideal customer is using at the search engines. Stop guessing and start driving more traffic today.



Few businesses can survive without social media these days. Hootsuite allows you to easily manage multiple accounts across several social media platforms, uncover trends, and engage and respond to your audience.

SEO Plugin by Yoast

This WordPress plugin provides critical insight on how to improve your blog posts and web pages for higher search engine visibility. It also includes tools that help your content get shared through social channels.

Constant Contact

Your list may be the most critical asset you own. It allows you to directly communicate to your most engaged prospects and customers without getting lost in a sea of social media updates. Build your list today with this powerful tool.



Get more of your site visitors to sign up for your newsletter, register for your webinars, or contact you. LeadPages offers irresistible, easy to use tools to increase your conversion rates.

Perfect Audience

Once your site visitor leaves your site, are they gone forever? Not if you use “retargeting” to follow them around the web—from Facebook to Google to Twitter and beyond–with relevant ads that drive them back to your site.

Google Analytics

Your traffic reports provide essential information on how people found your website and what their behavior was once they got there. What gets measured gets improved.

Webmaster Tools

This free tool provides feedback on broken links, search volume, security issues, and unlocks additional reports in Google Analytics. It’s the “check engine” light for your website.


URL Builder

For deeper understanding of how people are finding your site, and which of your campaigns are most effective, use this free tool to uncover exactly which tweet, which update, or which ad led to that new customer.