SEARCH ENGINE OPTIMIZATION & SOCIAL MEDIA MARKETING: YOUR KEY TO ONLINE VISIBILITY
For small businesses looking to increase their online visibility, combining search engine optimization (SEO) with social media marketing can create a powerful mix that will help grow your business.
Most business owners realize that SEO is a required tool for marketing a company; companies that rank well at the search engines have a competitive advantage to those that don’t. Although social media is newer, its explosive growth shows that it’s ripe with opportunity for those businesses willing to embrace its chaotic nature.
If you coordinate your search and social media campaigns you’ll get more bang for your buck out of both of them. How? Read on.
How SEO Can Improve Your Social Media Campaigns
A cornerstone of SEO is keyword analysis. Through this powerful marketing research tool, you’ll uncover what your prospects are actually searching for. Once you discover these phrases you’ll be in a better position to improve your social media campaigns.
You can use these keywords in your LinkedIn profile, your tweets, and in the titles and descriptions of your YouTube videos and your Flickr photos, just to name a few examples.
Using tools like Google Insights you’ll be able to track trending topics, which provide great fodder for your social media activities and are great for status updates.
How Social Media Can Improve Your Search Engine Visibility
You may have noticed that videos from YouTube and other sites are appearing on the first page of Google’s search results. Those could be your videos.
If you’ve got a company blog (and shame on you if you don’t), that’s showing up in the search results, too. Your (and your employees’) LinkedIn profiles, your company’s Facebook Fan Page, even your tweets can show up, pushing your competition off the first page in Google. You can also use social media publishing platforms like Hubpages, Squidoo or a wiki to target keyword phrases without jeopardizing your Web site’s current ranking.
Also, your company blog and social publishing platforms that link to your Web site can pass it link juice, further pushing it up the search engine rankings.
Search engine visibility is quickly becoming an archaic term. Online visibility is what entrepreneurs should strive for to build their business on the Web. Whether your visitors come from Google or Digg, Yahoo or StumbleUpon doesn’t matter; it only matters that enough of them convert by clicking a “buy now” button, completing a contact form, or taking some action that moves them down the sales funnel.
Search and social media are essential components of a Web marketing campaign for small business; mix in email marketing, a Web site that converts visitors into customers and analytics to measure your success and you’ve got an unbeatable marketing strategy that will help your business grow and thrive.
If you need help to improve your search or social media visibility contact flyte new media today.
President, flyte new media