How often should I post on my blog? How often should I update Facebook? And, How often should I Tweet? These are important questions and although the answer isn’t the same for every brand or business, I have found the following to be a good “rule of thumb.”
So, how often should you post on your blog?
2-3 times a week. I say this for a few reasons. One is that posting every day can be very time consuming and if you haven’t yet committed yourself to getting out 2 -3 posts, the likelihood of you getting out the extra 3 to 4 will seem almost impossible.
The more frequently you post the better it is for SEO and the more likely you are setting up an audience that is continually coming back for more. However, if you have nothing to say or the information isn’t fresh, it won’t matter how often you post.
Here are a few things to take into consideration when deciding how often to post:
- Do you have anything valuable to say?
- Who is your audience? Are they getting their info from blogs?
- What is your goal? Are you trying to increase traffic to your website and improve your SEO in general? Or are you simply using this platform as an announcement board for current customers?
- How much time do you have to put towards blogging? And, how much time does your average blog take you to write from soup to nuts?
All of these questions will help you answer how frequently you should be posting to you blog. Once you have a plan in place, then you will want to reassess it later by looking at your Google Analytics and other measurement tools to see if your current plan is helping you reach your goals.
How often should I post Facebook Updates:
We recommend posting to your Facebook page at least 3x a day! Really, 2 – 5x, but if you can do at least 1 -3 posts a day you should be in good shape. Check out my blog post on “how often your should post to your Facebook business page for Facebook success.”
There are also different tools out there such as Facebook Insights and EdgeRank Checker that can help you analyze what is working best for you. This tool in particular will tell you what types of posts are getting the most reach and engagement and also what times and days are working best for you to update your status.
Test out post frequency to see what works best for you and your audience. Here are some areas to pay attention to and keep track of while you are doing your testing:
Did your page Likes go up or down?
Are you reaching more folks?
Are people engaging with you more often or less often?
Are more or less people talking about you?
What types of posts do people seem to respond to the most?
What time of day do you seem to get the most engagement?
These questions should help you assess what the perfect amount of posting is for your brand.
And, finally Twitter! How often should I Tweet?
Tweets are a little more difficult to put an actual number on. Being part of the conversation and engaging with a good following is most important. But, while you want to be replying to all the conversations that are happening around you and to those chatting with you, you also want to have a good amount of content that you are pushing out as well.
Think about when you check out someone’s Twitter stream. What are you looking for? You want to learn a little bit more about what they have to offer and why you would want to follow them. You want to make sure that you are balancing your original content, with your RT’s and your @replies.
Check out What to tweet? to get more ideas.
How often do you post? We’d love to hear what is working for you!