Some people hate Brussels sprouts, others hate stringing words together. That’s what writers are for. But everyone’s a writer, right? With all the slapdash content on the Web, it would appear to be the prevailing opinion. But even if the blank page doesn’t send you screaming into the night, you’re better off hiring a professional. Writers wrestle with words for a living. They’re good at keeping content clean and concise. They’re also good at alliteration.
Your website has the potential to do a lot more for you than look pretty in cyber space. So go be brilliant at the business you’ve created. Let a professional copywriter tell the world about it. You’ll be glad you did, and here are the top ten reasons why:
1. You’ve Made a Significant Investment
You hired a designer to give you a professional look. The programmers are poised to work their magic. SEO is bought and paid for. So, what you gonna do with those keywords? A professional copywriter can deploy them to best advantage in your brand voice. Don’t have a brand voice? A copywriter can help you find it. A copywriter can also ensure that your content is fresh, alluring, properly structured, easy-to-read, and grammatically correct from header to footer.
2. You don’t Know Where to Begin
You know exactly what you do, and how your company blows the competition away. But getting it down on paper is like performing brain surgery, on yourself. Copywriters have a way of drawing out the salient points. All you need do is rattle on at length about your product or service—something everyone’s good at. The copywriter will translate it into optimized content with a logical flow.
3. You’re a Prisoner of the Left Brain
Creative headlines command attention and break content into logical chunks. If you’re a left brain thinker, a copywriter can give your content some creative, if not comic, relief.
4. You Need Marketing Spin
You majored in English for goodness sake, you can write. But chances are, no professor ever taught you how to write benefit-oriented copy, appealing to the hidden urges and desires of a given target audience. A professional copywriter can turn your hard wrought features into irresistible benefits. Pass the spin.
5. You’re In The Weeds
Despite your way with words and uber-capacity to pile your plate, you’ve missed a deadline or two. And there are other areas in which your expertise is required. Divide and conquer.
6. You’re Chasing Your Tail
You wade through the 17 paragraphs you’ve just banged out and realize the point you were aiming to convey is a slippery beast. Seventeen more paragraphs aren’t going to bring you any closer to nailing it. You might just be too close to this one.
7. You’re Up Against a Deadline
Professional copywriters are used to being called in at the eleventh hour. They eat insane deadlines for breakfast. Even if you’re not champing at the bit for your copy, a professional writer is one way to guarantee that your project stays on track, humming and purring to completion.
8. Redundancy, Redundancy
If it’s worth saying, it’s worth saying twice, right? Not so much if you’re a reader with better ways to spend her time. A copywriter can ensure that you make each point once, in the most impactful way. Another word for this is editing.
9. The Competition Hired a Copywriter
You know you read their site. A good copywriter can help you one-up them. Advantage: you.
10. You’re a Perfectionist
That’s your name on the website: You want it done right. And you know that means hiring a professional who will agonize over every word, sentence, and paragraph. Not too long; just enough words to immerse the reader in positive vibes about you and get her ruminating on your brand. All typo-free and in the correct tense.