Couldn’t make it to the YouTube Marketing presentation at Social Media FTW? Here are the slides from that workshop.
YouTube and online video are powerful tools to increase your online visibility, drive more qualified traffic to your website, and convert that traffic into leads and business.
In the YouTube marketing presentation I gave at the Social Media FTW conference I talked about what types of videos businesses should make, how to make videos that get found, and some advanced YouTube tactics to get people to take action while watching your videos.
I showed how to make a CTA (call-to-action) overlay ad and how to use annotations to link one video to another video, playlist, channel and more.
Finally, we talked about how to go beyond YouTube and took a quick look at other video hosting platforms like Vimeo and Howcast, as well as how to use your videos on your blog, Facebook page, and email marketing.
Below you’ll find the slides to the presentation. Since I tend to use a lot of imagery and few words in my slides, not everything may be clear. If you’ve got any questions on the presentation or using video to help market your business, non-profit or cause, please post your question below or send us a message. Thanks!