How Do I Market My B2B Company Using Social Media?

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Should you use social media to market your B2B (business to business) company, or should you leave the tweeting to B2C (business to consumer) companies?

Just a quick note here as I’m in between sessions at SMX (Search Marketing Expo). I’ve been learning a lot on search marketing and PPC, and I’ll be sharing it with you over the next few days as it marinates in my brain.

In the meantime, if you’re not receiving flyte log, our award winning web marketing email newsletter, then you may have missed the most recent issue Social Media and B2B Marketing. It answers a recent question I received about whether social media was just a distraction for B2B companies.

Being a B2B company, I’m obviously a big proponent of social media, although you need to approach it with your users in mind. If you’re doing B2B and looking for ideas on how to use social media to reach and engage your ideal customers, be sure to check out this recent article.

Rich Brooks
B2B Social Media Marketer

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    I don’t think social media is a waste of time for most business owners, everyone stands to benefit from connecting with their customer base.

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    Social Media can capture more prospects and deliver more visibility into
    your pipeline. Along with these practical benefits, softer benefits like
    anecdotal market insight, corporate openness, customer engagement, and hearing
    what your customers are saying can also be valuable but BrainRider starts by
    focusing on how to use Social Media to attract and convert more customers.