If you want to increase the number of people who “like” your business on Facebook you should create a landing page for them. Here’s why.
Most businesses who have a presence on Facebook do it because “everyone else is doing it,” or “I was told I needed one,” or some other vague, undefined reason. They set up their free page, update it a few times, and generally ignore it.
Then they wonder why it’s not working.
Being successful on Facebook requires that you have a social media strategy that matches up with your business goals. Otherwise you’re just wasting your time and your limited resources.
If engaging your audience on the world’s biggest social network will help you grow your business, then you need to take it seriously.
One critical part of increasing your likers is to have a landing page. Your Facebook landing page serves multiple purposes:
- Sets the stage. Your wall can be a fun, engaging space when you do it well. However, for someone less familiar with your business, it may feel chaotic and overwhelming. A landing page explains who you are and acts as an introduction to your Facebook presence.
- Explains the benefit of liking your business. Although liking a page isn’t a big commitment–just a click will do it–there will certainly be “like fatigue” as people are bombarded to like more pages on Facebook. A landing page can explain why someone should like your page and what benefits they may receive: discounts, daily tips, ability to engage with a brand or company they like IRL. (In Real Life.)
- Extends your brand(ing). Whenever you setup an outpost (love that term, stole it from Chris Brogan), on a social media platform, you want to ensure that your brand is visible. In conjunction with your profile photo (the image on the left hand side of all your pages), your landing page can help establish your brand in the mind of your prospects and customers. Make sure that your brand’s personality comes through. Watch the movie embedded on flyte’s landing page to get a sense of what I mean.
- Shows that you take Facebook seriously. It’s too easy to get started on Facebook, which is why every business seems to have a Facebook business page. Whenever you use a social media platform (Facebook, Twitter, YouTube, etc.) you’ll get better engagement when you make your profile look “lived in.”
The new way to build Facebook pages is to have them hosted externally and embed them on Facebook using an iFrame. (Talk to your web developer if you reread that last sentence three times and still aren’t sure what it means.) That means that anything you can do on a regular page you can do on your Facebook landing page: photos, forms, embedded video…it’s all available for you to engage and persuade your audience.
So, if you want to get in front of the 750 million people using Facebook (or, more likely, a targeted segment of that audience), then add a customized, branded landing page and start getting more likers today.