While everyone and their mother knows that you need to have a Facebook page for your business, here’s a dirty little secret people don’t talk about: even your fans don’t return to your Facebook page.
It’s true: the last time people visit a Facebook page is when they like it. Most of us never return to a Facebook page without some sort of prodding.
So what’s a business to do?
The goal is to get into people’s News Feed. You know, the recent updates you see from your friends and pages you’ve liked once you’ve logged into Facebook.
So how do you get into someone’s News Feed?
Well, that’s where this funky little thing called EdgeRank comes in. Edgerank is Facebook’s algorithm about which updates get posted to your News Feed, and which ones are buried under the “Most Recent” link where few people think to look.
Understand the EdgeRank algorithm, crack the Facebook code, and you’ll know how to increase your chances to be shown in your fans’ News Feed. Once you’re in the News Feed people can see your updates, comment on them, like them, and follow your links. This in turn helps your updates reach more people for a virtuous cycle.
Where can I learn more? I’m hungry for more!
For more on how EdgeRank works, what type of updates and behavior will increase your EdgeRank, and how to conquer the world, you need to check out this month’s flyte log article, What Is Facebook EdgeRank and Why Is It Critical To Your Business?