The Ultimate Link Mashup to Writing a Stellar Blogpost

Rich and I have done quite a few posts about blogging over the years, both on the Maine SEO blog and on the flyte blog. With so many scattered tips across the Interwebs, I thought why not put them all in one place? Well, here you go: everything you’ve ever wanted to know about writing a blogpost.


  1. Make sure you own your domain. AKA stay away from Blogspot.
  2. Start by managing your time wisely. Carve out special time every week or even every day to write. Often, you’ll find if you don’t you’ll never have time to blog. Still don’t have the time? Oh yes, you do.
  3. Understand that bearing it all [in a blogpost] is OK. If you’re not sharing industry secrets, your competitors are. In other words, nearly anything should be an option for your blogpost.
  4. Will you be writing for your own blog or would you like to try to guest blog on someone else’s? If the latter (because you know guest blogging will change your life), then make sure you use Alltop to find the best guest blogging opportunities.
  5. When you start brainstorming ideas, consider ditching your typical blogpost topics for a related niche.

Start writing

  1. Use whatever works for you, but if you’re getting writer’s block, try some of these options:
    1. Get inspired to write
    2. Hit some pain points
    3. More ideas for different types of posts
    4. Use WordTracker Labs’ Keyword Questions to get inspired
  2. Make sure your blogpost is as optimized and search engine friendly as possible.

Post blogging

  1. Offer your readers a handy dandy RSS feed and email subscription.
  2. Are you leveraging your network after you press publish? Try this few easy steps every time you do a new blogpost. Better yet, here are 25 ways to promote and market your blog.
  3. Then, leverage your post for more backlinks.
  4. Use Google Analytics. Are your blogposts getting you the “right” kind of traffic?
  5. Moderate your spam. Don’t know what spam looks like? Here are the three types of comments and which are spam.
  6. Decide whether you want to allow pingbacks and trackbacks. The big question is: are they adding value? (Learn more about pingbacks and trackbacks here.)
  7. Understand your writing will grow and change as you do. It’s all about learning as you blog.
  8. Attract even more traffic to your blog.

Photo credit: adikos

Nicki Hicks
Rinse and Repeat