Blogging 201: Make Your Blog a Lead Generation Machine with Rich Brooks #ftw2010

Social Media FTW is an annual conference held in Portland, Maine. Follow the conversation on Twitter at #ftw2010.

What you need:

  • WordPress (or another Content Management System)
  • Own your own domain name not a WordPress, TypePad, or Blogger subdomain.
  • Be committed to the process

Lead Generation: What does a lead mean to you?

Holistic Web Marketing

  • Attraction – SEO, Blogging, Business cards, etc.
  • Retention – How you keeping communication open with customers, Email marketing, Facebook, Twitter, YouTube
  • Conversion – Move them through your sales funnel, Calls to action
  • Measurement – Google Analytics


  • Search Engine Optimization – do a keyword analysis for your blog and find out what your audience is searching for
    • Use keywords in your blog title/page title, headers, links, categories and tags
    • Every blogpost is a new web page and every web page is another opportunity to rank well at the search engines
    • Use the most important keywords front loaded in your blog titles
    • Recent post titles (typically) show up on every other blogpost
    • All-One-SEO: best tool for SEO on a blog
  • Sharing Tools
    • ReTweet for Twitter
    • Like button for Facebook
    • Share this for most other networks
  • RSS: Real Simple Syndication
  • Cross pollination
    • Commenting on other blogs
    • Guest blogging
    • How can you find bloggers in your niche?
      • Google
      • Alltop
      • Delicious, StumbleUpon, etc.
      • Twitter (,,
      • MyBlogGuest


  • Leverage RSS: make sure it’s near the top of the page; use a feed like FeedBurner to syndicate blogposts
  • Engage commenters; the more you engage with them, the more you’ll come back and continue to comment
  • Disquis

Conversion (Tactics)

  • Link to a product/ecommerce page or your contact page or your call to action
  • Affiliate programs

Measurement: Google Analytics

Advanced Blogging Tools

  • Google Alerts
  • RSS
  • NetworkedBlogs
  • Disquis
  • My Blog Guest

Rich Brooks, flyte new media

  • Couldn’t have said it better myself.

  • Curtis Roberts

    This was a really inspring presentation as it really put all the pieces together regarding “Integrated Online Marketing” (IOM). Love those acronyms!

    Blogging seems to be one of the best ways to gain buzz and push content in the Social Media Open Network System if you do it right!

    It seems like a great tool to Engage, Interact and “Pull-in” strategic opportunities for interactive content, Social Media networking and Interactive Landing Pages for conversion. I’m starting a blog soon! Thanks!