How to Rank Higher for Your Products & Services

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    http://www.flyteblog.com/flyte/2010/04/rank-higher-for-your-products-and-services.html
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Part of my search engine optimization mantra has always been that:

  1. search engines care more about web pages than they do about web sites, and
  2. that every web page (or blog post) is another opportunity to rank well for another specific search.

Because I believe that, I feel it’s important to create multiple pages around different topics on your site or blog. Recently, I’ve been getting a lot more requests to speak on different topics, (although social media tends to be the current fave, with SEO and blogging also popular.)

I really enjoy speaking to groups, so I decided to flesh out the web marketing seminar and webinar section of our Web site. Here’s what I did:

  • Created unique pages for each of my “featured presentations”
  • Created a table of contents on my main page that linked to each featured presentation
  • Each featured presentation included:

Whatever your products and services are, create specific pages for each one, with as much keyword-rich copy as you can fit in without making it read poorly. (Read it aloud if you need to, and if your ears start bleeding that means you’ve overdone it.) Make sure the pages link to each other, and if you have a blog, link to the new pages on your site.

Another benefit of having specific pages is that as you’re blogging you can create keyword-rich links, which help the search engines understand what your content is all about, and helps increase the visibility of the page in question. For example, “too many businesses ignore the power of email marketing because of the fears of spam.”

Do you have any tips or tricks on how you can rank higher for your own products and services?

Rich Brooks
That Webinar Guy

  • http://mybusinessmarketing.org/ Andres Garcia

    “SEO won’t do squat unless you have good calls to action” that is a quotable line if I have ever seen one. Great advice, excellent post. Keep up the good work. With Meta Tags, for those who read this remember that the sale begins with the meta tag, while important that it is keyword rich make sure it is also persuasive, if possible your first call to action should be there.

    Andres Garcia

    P.S. Keep it coming, loving the content on the site!

  • http://mybusinessmarketing.org/ Andres Garcia

    “SEO won’t do squat unless you have good calls to action” that is a quotable line if I have ever seen one. Great advice, excellent post. Keep up the good work. With Meta Tags, for those who read this remember that the sale begins with the meta tag, while important that it is keyword rich make sure it is also persuasive, if possible your first call to action should be there.

    Andres Garcia

    P.S. Keep it coming, loving the content on the site!