Google rolled out the Intelligence feature a few months back, but it was only showing up on select accounts at that time. Now, it appears to be available for all accounts. In your Analytics, you’ll see a curious new navigation tab.
What’s so great about it?
Instead of checking every nook and cranny in your Analytics, simply go to the Intelligence section and check out your alerts.
Google will automatically alert you for significant changes in all of your main dashboard items:
- Bounce Rate
- Average Time on Site
- New Visitors
There are also a few added bonuses. You can sort your alerts by day, week, or month to get a more specific view or the one from 20,000 feet. Like custom reports, you can also create custom alerts – if you’d like the GA assistant to ping you if a particular statistic changes significantly.
Don’t be too critical, Intelligence is still in beta. All things considered, it’s an intuitive (and quick) way to check any unusual (good or bad) behavior on your site.