How Does Web Marketing Help Your Business?


At flyte we have a model called Holistic Web Marketing; it’s a way of explaining how Web marketing helps improve your online visibility, drive qualified leads to your Web site, and convert that traffic into business. There are four pieces:

  • Attraction: How do you drive qualified traffic to your site?
  • Retention: How do you keep the lines of communication open after they leave your site?
  • Conversion: How do you get them to make a buying decision or move further down the sales cycle?
  • Measurement: How do measure your site’s effectiveness and whether your Web campaigns are working?

We recently created a cheat sheet around Holistic Web Marketing that you might find helpful. You can download What Is Holistic Web Marketing? here.

Holistic-web-marketing-big

Rich Brooks
Web Marketing for Small Business

  • Great article and thank you for the PDF!

  • Great article and thank you for the PDF!

  • jordan read

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  • jordan read

    this article was soo shit fuk man get fukd and write some good shit u nigger