Chris Copeland, CEO, GroupM Search, The Americas
We were in a media delivery world, but now a media discovery world.
Three forms of media today
- Owned (website, PDFs, white papers, videos)
Graham Mudd, Vice President Search & Media, comScore, Inc.
- Heavy searchers tend to be heavy social media users as well
- Social media users tend to be:
– more educated
– use internet more than non-social media user
- “exposed consumers” two times more likely to search
- influenced social + paid = significant CTR increase down the funnel
- searchfuel.com – white paper of research