Flyte’s own Nicki Hicks attended SMX (The Search Marketing Expo) conference in New York last week, and fed us a steady diet of live blogging. For those of you who missed some or all of her posts, I’ve cataloged them below.
Keep in mind that these are notes Nicki took on the fly (and cleaned up a bit for clarity.)
If you don’t want to get to the granular level, and you just want to know what the action items are, start with Takeaways and SEO Action Items from SMX East.
Web Analytics You Should Know – Tips on utilizing market differences, how to increase your quality score, and using negative keywords.
Actionable PPC Insights from Analytics Data – What you can do to improve PPC campaigns, including using Advanced Segments.
Ranking Tactics for Local Search – Advice on improving your local search visibility.
Increasing Conversions Through Better Usability – “Usability is about helping site visitors accomplish THEIR goals.”
E-commerce Search Marketing Tactics – Lots of focus on category pages, no duplicate content.
The Interplay of Social Media & Paid – We were in a media delivery world, now we’re in a media discovery world.
Facebook Marketing Tactics – “Facebook is the ‘other’ Internet.”
Twitter Marketing Tactics – Expert advice on using Twitter for marketing.
Social Media, Search & Reputation Management – Advice on addressing reputation management, lots of cool sites and tools.
Analytics for Social Media – What should you track?
Takeaways and SEO Action Items from SMX East – Nicki’s takeaway points for you.
If you’d like more insight that you can use to increase your own search engine visibility, be sure to contact Nicki today.