Nicki is flyte's search engine marketer, helping clients rank higher at the search engines and drive more qualified leads to their sites.
Besides performing keyword analyses, running link building campaigns, teaching swimming and cheer leading, she's also become a great writer. She's been sharpening her skills over at the Maine SEO blog.
The other day she wrote an article on Web marketing, and suggested that I could use it for the upcoming issue of flyte log, our monthly email newsletter. Until now, I have been writing every issue since 1997.
Maybe she thinks I've been working too hard.
In any case, it's a great article for any one who is trying to get a better understanding of Web marketing, and how a business can better promote themselves online. She talks about Web sites, blogging, social media, search engine optimization (SEO), PPC, article marketing and email marketing, and how they all can fit into a Holistic Web marketing campaign.
And she wraps it all up in a flaky pie crust. I don't exactly understand how she did it, so you'll have to read the article yourself. You may never look at pie the same way again.
The Web Marketing Pie by Nicki Hicks.