25 Ways to Promote and Market Your Blog

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450640129_2a128dcc88 One of my favorite Web marketing tools is a business blog; it can help with search engine optimization, establishes you as an expert in your field, improves your communication, enhances PR and more.

However, you still need to be promoting your blog to drive traffic there and make it work for you. Here are # of ways you can market your blog:

  1. Write keyword-rich blog post titles. Google and other search engines will deliver quality traffic to your blog, but only if they think it's relevant. Front-load your blog post titles with appropriate keywords to improve your rankings. 
  2. Promote your RSS feed. Put it "above the fold", explain what RSS is, or just send them to this helpful video: How to Subscribe to an RSS Feed.
  3. Include an RSS > Email option. Not everyone "gets" RSS, but everyone gets email newsletters. With little to no extra work, you can let people get your content in they way they want to.
  4. Get your post "dugg." You can submit your post to the social news site Digg, but it will carry more weight if you get a friend (or someone else) to do it for you. Consider forming a "bookmarking club" where you can help each other out.
  5. Submit your blog to blog directories. Here's an exhaustive list of blog directories, and here's a top 20 blog directory list.
  6. Tweet it, and retweet it. I'm a big fan of adding tweetmeme's tweet button to your blog posts and then manually tweeting it yourself to get the ball rolling (and so that the retweet button doesn't show "0" as a retweeted number. And, if you believe Guy Kawasaki, it's cool to do that a few times.
  7. Add your blog url to your signature file. Just like you include your Web site URL in your outbound emails, add your blog URL as well.
  8. Stumble it. Getting a post into StumbleUpon can deliver a lot of quality traffic; like Digg, it's best if someone else stumbles it for you.
  9. Ping it. After each new post, I visit Pingoat and ping all the news aggregators I can reach.
  10. Claim it in Technorati. Technorati is one of the biggest blog directories out there.
  11. Contribute to forums. Find your target audience's forums, and participate in a non-sales-y way. In your responses you can include your signature file with a link to your blog.
  12. Do some article marketing. Repackage some of your blog posts into short articles and submit them to article directories for links back to your blog. (For more on this, read Article Marketing for Search Engine Visibility.)
  13. Update your LinkedIn status. Let your LI network know about your recent blog post.
  14. Respond to commenters. If people are taking the time to comment on your blog, thank them publicly or privately to encourage more of the same behavior.
  15. Include it on your Twitter profile. Twitter gives you one outbound link; send tweeps to your blog where you can have a deeper conversation than 140 characters will allow.
  16. Pull your RSS feed into your Facebook page. You can have your blog automatically feed into your Facebook profile or fan page.
  17. Include your blog in the Web site section of your LinkedIn profile. Just don't leave the link as "My blog". Give it a keyword-rich link so people will be more likely to click on it.
  18. Get listed in AllTop. Just signup and submit your blog to the appropriate category.
  19. Link to it from your Web site. Just include a link.
  20. Link to it from your email newsletter. Each month I include 4 or 5 of my favorite blog posts in my email newsletter's Quick Link section. Cross-promotion is the key to successful marketing.
  21. Comment on other blogs. Although most blog comments include "no-follow" links, you can still draw people to your blog with insightful, pithy comments. Maximize your success by reading and contributing to the most influential blogs in your category.
  22. Make your blog Delicious. Getting individual posts and your entire blog bookmarked at Delicious can deliver quality traffic. Like Digg, consider a bookmarketing club approach.
  23. Leverage YouTube. Not only should you be embedding YouTube videos into your blog posts, you should be linking to your blog from your YouTube channel.
  24. Guest blog. Find bloggers in your niche and see if they're open to letting you guest blog. It helps them because they get free content; it helps you because you get visibility and inbound links.
  25. Update your Facebook status. If you don't tell all your Facebook friends that you've updated your blog, they may never speak to you again.

That's a good start, but I know there are plenty of other good ideas. What are you doing to promote your own blog?

Rich Brooks
flyte blog: Web marketing strategies for small business

Photo Credit: Stig Nygaard

  • http://www.itssimplyplaced.com Debbie Rosemont

    Wow! What a generous volume of tips. I'm printing this out and will refer to it each time I post to my blog to ensure I'm leveraging the writing that I'm aleady doing.

    Thank you Rich, not only for being an expert in your field, but also for your willingness to share your expertise.

    Debbie Rosemont
    Organizer & Productivity Consultant

  • http://www.itssimplyplaced.com Debbie Rosemont

    Wow! What a generous volume of tips. I'm printing this out and will refer to it each time I post to my blog to ensure I'm leveraging the writing that I'm aleady doing.

    Thank you Rich, not only for being an expert in your field, but also for your willingness to share your expertise.

    Debbie Rosemont
    Organizer & Productivity Consultant

  • http://www.guerrillabillboards.com/blog Andrew Erickson

    Rich,

    What a terrific list of pointers!

    Most of us have probably read or heard many of these suggestions at one time or another, but to have such a well structured "To Do" checklist is incredibly convenient and valuable.

    Thank you for sharing.

    Andrew

  • http://www.guerrillabillboards.com/blog Andrew Erickson

    Rich,

    What a terrific list of pointers!

    Most of us have probably read or heard many of these suggestions at one time or another, but to have such a well structured "To Do" checklist is incredibly convenient and valuable.

    Thank you for sharing.

    Andrew

  • Erica Andrews

    Great tips, Rich!

    #3: Including an RSS-email option is really helpful and can even make you money. Here is a great post that goes more in-depth about how to boost your readership by converting your RSS to email.

    http://www.aweber.com/blog-newsletters.htm

    For 20 bucks a month it’s totally worth it! :)

  • Erica Andrews

    Great tips, Rich!

    #3: Including an RSS-email option is really helpful and can even make you money. Here is a great post that goes more in-depth about how to boost your readership by converting your RSS to email.

    http://www.aweber.com/blog-newsletters.htm

    For 20 bucks a month it’s totally worth it! :)

  • http://www.carriewriterblog.com carrie

    Very helpful tips, thanks. I'm printing them out too!

  • http://www.carriewriterblog.com carrie

    Very helpful tips, thanks. I'm printing them out too!

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    This is a very good post. One of the most effective ways of getting the word out about a new post is to let other bloggers know about it. There isn’t much more powerful a way to find new readers than another blogger recommending something you’ve written to people who trust them.

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    This is a very good post. One of the most effective ways of getting the word out about a new post is to let other bloggers know about it. There isn’t much more powerful a way to find new readers than another blogger recommending something you’ve written to people who trust them.

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    This is an informative stuff. My comment would be that ,to check your Website ranking for a particular keyword go to the search engine whose position you want to check, and enter your keyword. You then need to go through the results and try to locate your Website URL in the results.

  • http://www.strategizeblue.com Business Consultant

    This is an informative stuff. My comment would be that ,to check your Website ranking for a particular keyword go to the search engine whose position you want to check, and enter your keyword. You then need to go through the results and try to locate your Website URL in the results.

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    Hi…
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  • http://www.zoombits.fr/jeux/ jeux d enfant

    Hi…
    I have just started to post comments on Blogs to improve my writing speed and knowledge. I also interested to post blog then after gripping comments well. Thank you so much for giving tips on promoting blog.

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    One great way to promote your blog in your niche is to attend industry events. This allows you to share your blog with a number of individuals who are interested in its subject matter. It is also a great way to associate yourself with authorities in your niche. Make sure to bring business cards and other swag (T-Shirts, pens, etc.) to make an impression on potential readers and partners.

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    One great way to promote your blog in your niche is to attend industry events. This allows you to share your blog with a number of individuals who are interested in its subject matter. It is also a great way to associate yourself with authorities in your niche. Make sure to bring business cards and other swag (T-Shirts, pens, etc.) to make an impression on potential readers and partners.

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